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MOVIES NOW launches biggest festive property ‘Bond festival’

Lines-up the invincible James Bond and his action-packed escapades starting November 2 at 9pm

BestMediaInfo Bureau | Delhi | October 30, 2012

1 iconic Super spy,6 unforgettable actors, 22 thrilling Blockbusters a sensation across 7 continents and only one channel that will showcase it all. This NovemberMOVIES NOW brings to your homefor the 1st time ever All the bonds in all their blockbusters in HD every night @ 9 pm. So put on your tuxedos, hold on to your martini’s and enjoy a month full of sensational entertainment.

James Bond a British secret agent working for MI6 who also answers by his codename, 007 has been portrayed on film by some of the most famous actors Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnanand Daniel Craig. The Super Spy’s films are a high-octane action ride with plenty of thrills and some chills.The 22 film series have grossed over $4 billion worldwide, making it the highest grossing franchisee ever.

With 007 celebrating its50th anniversary and the world waiting desperately for the release of the latest production, Skyfall on 1st November, MOVIES NOWis keeping the momentum on to mark the unbelievable feat of the world’s most popular spy. For the first time in the history of Indian Television, all of the 22 James Bond titles will be shown on MOVIES NOW.

The property will be supported with a mega marketing blitz &promoted extensively on Television, Digital, Café Coffee Day, Cinema activation and through various tie ups. It’s going to be a Bondiful month indeed! In a unique association with James Bond latest blockbuster that releases in Cinema in Nov 1, Skyfall, Visit Britain and RaddisonBlu, Edwardian London viewers a chance to vote for their favorite bond and live the Bond Lifestlye in London. Winners will get the opportunity to stay at the prestigious RadsissonBlu, Edwardian London, visit The Aston Martin Headquarters in Warwickshire, they will also get a private tour of the Royal Naval College where Skyfall was filmed they will also get to see and visit the National Gallery and O2 which is one of the most popular entertainment venues of the world. All that viewers need to do is dial a missed call to 022-30256770 and vote for their favorite bond.

TV will spearhead the marketing launch of the property with over 2000+ All The Bonds spots broadcast across the top TV networks in the country. Keeping in line with the strategy of engaging digital audiences MOVIES NOW will engage with over 1.8 Mn fans on its facebook page through the contest, besides facebook various websites with high traffic will be leveraged to promote the mega gratification as well.

Viewers can now access the contest on their fingertips. Mobile banners on the best apps will ensure maximisation of entries.A large scale Out of Home plan has been rolled out across Mumbai, Delhi, Bangalore, and Kolkata at prominent malls and metro stationsthrough ooh units. There will also be branding in theatres along with teaser spots and wash room stickers.

Print advertisements will also be seenon the day of launch to create high impact and strengthen the campaign.

And if Martinis is not your drink, step in to Café Coffee Day to enjoy 6 specialbeverages named after all the 6 James Bond.

There are only a few characters in popular culture that are more iconic than James Bond. He has the guns and the hot babes. He is the guy that kicks the bad guys’ butts. He has the chase scenes in expensive cars. He is desired by women and he has the charisma every man wants to possess…He is Bond, James Bond.


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