Mogae brings Star's 'Laughter Challenge' on mobile

The animated toon version of Star TV's top humour show will be available to Indian mobile users in an easily accessible form of short two-minute fun-filled videos

BestMediaInfo Bureau | Delhi | October 19, 2102

Mogae Digital has announced the launch of Star's Laughter Challenge on mobile, and will be going live on various mobile networks this week. The animated toon version of Star TV's top humour show will be available to Indian mobile users in an easily accessible form of short two-minute fun-filled videos, created with original voice tracks of various artistes.

Tanya Goyal

Commenting on the launch, Tanya Goyal, Executive Director, Mogae Group, said, “Animated Laughter Challenge jokes refresh the magic created by the original show. The animated caricatures add a new comic dimension to the existing jokes and users would love watching them again and again, that too right on their mobile screens. Mogae has invested more than 12 months into creating the animated Laughter content specifically for mobile devices.”

Mogae is in talks with various DTH operators also to provide the animated Laughter Challenge live to their audiences. Mogae recently launched its Talking Comics on various DTH platforms, which have been received very well by viewers. Mogae's mobile comics with over 2,000 mythology, history and humour stories are already live across various telcos. “Our 'momics' were created for the mobile. Hence UI and downloads are designed for good consumer experience.”

Mogae has a 40-man studio dedicated to creating the mobile comics (momics) content at its Gurgaon headquarters. “We will start a second round of creative development in Q1 2013 with another 2,000 new stories to be created,” informed Goyal.

Mogae Digital is part of the Mogae Group, co-owned by Sandeep and Tanya Goyal, erstwhile JV partners of Dentsu in India.

Info@BestMediaInfo.com

Info@BestMediaInfo.com