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Mallikarjunadas CR assumes full charge of Starcom MediaVest

SMG completes leadership transition with the announcement of CVL Srinivas moving on

BestMediaInfo Bureau | Delhi | October 10, 2012 

Mallikarjunadas CR

Starcom MediaVest India has announced that the leadership transition it put in place 18 months ago is now complete and that its CEO, Mallikarjunadas CR (Malli), will assume full responsibility for running the agency in India.

“Since being named as CEO, Malli has worked very closely with CVL Srinivas (Srini), Chairman of SMG India, to grow its position in India, serve its clients and motivate its employees,” said Matt Blackborn, President of SMG Emerging Markets. “During this time, Srini helped us build a new management structure and transitioned leadership responsibilities to Malli. With the structure set and a strong management team in place, the transition has been completed, and Srini is leaving the company.”

“We appreciate the contributions Srini made during his time at SMG, and wish him well in his future endeavours,” Blackburn said.

Mali said, “Over the past 12 years, Starcom MediaVest Group has moved aggressively to bring its global expertise in creating human experiences to India, partnering with brands to make deeper connections with consumers. SMG India has an outstanding management team and a broad range of talent throughout the agency, and I am confident we will continue to deliver unmatched results to our clients.”

As CEO, Malli has been responsible for the day-to-day management of SMG’s clients in India, as well as leading its business momentum, with recent client wins such as Dabur, Axis Bank and Aircel, and leading the development of innovative products and an analytical centre of excellence for SMG. He will now join the Global Management Group, the SMG leadership team of market and client leaders around the world who are dedicated to delivering outstanding results to clients.

Malli started his career at Leo Burnett Media (now Starcom) working on P&G and has also worked on the client side at Asian Paints and Tata Group, before joining Madison where he was COO of one of the group companies. He rejoined SMG as CEO in May 2011.  He is extensively experienced in media planning and resourcing from several perspectives – as a media planner optimising the marketing budget, as a client handling marketing resources and agency teams, and as a modeller making sense of the impact of advertising expenditure on brand health and sales.


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