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History TV18 celebrates a year in India

It's been a year of achievements and rewriting the factual entertainment genre in TV programming

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BestMediaInfo Bureau
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History TV18 seeks new avatar with 50% local content

History TV18 celebrates a year in India

It's been a year of achievements and rewriting the factual entertainment genre in TV programming 

BestMediaInfo Bureau | Delhi | October 9, 2012

publive-imageGlobal factual entertainment leader, History channel, entered the Indian market a year ago in a joint venture between TV18 and A+E Networks. With a clear intent of redefining the factual entertainment genre, History TV18 succeeded in attaining the objective within six months of entering the market.

The channel has carved a niche for itself with its edgy and differentiated programming mix featuring shows with greater emphasis on creating fact-based entertainment, thrill and action formats. Soon after its launch, History TV18 accelerated growth for the entire genre from 2 per cent and 15 per cent in 2010 and 2011 to a whopping 29 per cent post launch. The channel now reaches over 72 million viewers and is available in over 55 million households across the country while reaching a million fans on Facebook.

Through an eclectic mix of local and international shows as well as initiatives like 'A Passage Through India', 'The Olympian Effort', 'India on 4 Wheels', 'Ice Road Truckers' and 'Dare Devils' to name a few, History TV18 has achieved the desired connect with diverse audiences. With its first local production, 'The Greatest Indian', the channel impacted viewers across socio-economic demographics whilst generating enormous buzz on social media platforms. Around 20 million viewers tuned into the grand finale of 'The Greatest Indian' across various platforms – a first for any news or factual channel led initiative.

As part of its special anniversary celebration, History TV18 has introduced 'History's Hot Sshots', a recap of some of the most popular series aired on the channel in the last one year. Beginning October 7, 2012, the channel will air some of its top-rated global shows like 'IRT Deadliest Roads', 'Food Tech', 'Pawn Stars – Season 2', 'Ax Men – Season 4', 'Around the World in 80 Days', 'Top Shot - Season 1',  and 'Chasing Mummies'.

Sean Cohan, Executive VP, International for A+E Networks, said, “India is an important market for A+E Networks, and we've been thrilled by History TV18's performance. From launch, the channel has made a tremendous impact in the competitive factual entertainment category. Ajay Chacko has assembled a very talented team of executives and we are confident that the channel will continue to be a leader.”

publive-image Sai Kumar

B Sai Kumar, Group CEO, Network18, said, “We have always believed in making a radical difference in every domain we operate in and the History TV18 launch best epitomises this. The undertaking has been flawless, impactful with a healthy disrespect for established rules of the game. Our factual entertainment venture is critical to our growth strategy in a digitised market and History TV18 has marked an important milestone in that journey.”

publive-image Ajay Chacko

Speaking on the occasion, Ajay Chacko, President, A+E Networks | TV18, commented, “We're happy to have made our mark with History TV18, the first product of our partnership with A+E Networks. We hope to continue to play a pivotal role in growing the genre through the launch of many more initiatives and replicate the leadership position A+E Networks enjoys across the world.”

 

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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