Before this, he was Global Head of Social and Digital Media at adidas, responsible for building global digital ecosystem and platforms through partnerships and developing adidasâ global social media strategy
BestMediaInfo Bureau | Delhi | October 12, 2012
Havas Media Asia Pacific has announced the appointment of Gaetano Squillante as Head of Digital Strategy for the region. Based in Singapore, Squillanteâs mandate includes leading the digital practices and platform-led solutions for Havas Media in the Asia Pacific markets. He joins the agency with several years of experience in the digital marketing industry, having worked with well known agencies and brands.
Prior to joining Havas Media, he was the Global Head of Social and Digital Media at adidas, responsible for building global digital ecosystem and platforms through partnerships and developing adidasâ global social media strategy. He was a key figure in the success of the brandâs 2010 World Cup campaign and has driven the development of the global social media team of adidas.
Commenting on Squillanteâs appointment, SK Biswas, Head of Strategy, Havas Media APAC, said, âGaetano is a very welcome addition to the regional strategy team. He brings unique skill set of understanding not just of the digital ecosystem but also what really delivers for a brand. He is a cool head and brings in a âwalk-the-talkâ philosophy and approach.â
Squillante started his career with Havas Digital (Media Contacts) London office. Prior to working with adidas he was with OMD Digital as an Account Director and MEC as Director of Integration. Outside Adidas, he has worked on Vodafone, Sony Ericsson, Microsoft, Peugeot, Intel and Accenture.