Created by Creativeland Asia, the TVC has used the thought process that when it comes to food flavours, it's a world without borders
BestMediaInfo Bureau | Delhi | October 11, 2012
Food has a special place in the heart of every human and to a large extent is what holds a society together. There are no superficial boundaries, divisions and limitations in sharing food with people from across the world. Creativeland Asia has taken this thought into the ad film for launching Hippo World Toasties 'Flavours without borders'.
Parle Agro's new Hippo variant, World Toasties, comes in a range of international flavours that include Mexican Cheese & Spicy Jalapeno, Afghan Tawa Masala, Spanish Hot & Sweet Tomato, Thai Chilli Garlic, Greek Yoghurt Cream & Onion and Desi Chatpatta.
The campaign plays on the thinking that we could live the dream of a world with no borders by sharing our food and enjoying it together. The TVC seen through Hippo's POV, is of Hippo's journey to realise his dream of a 'world without borders' with 'Flavours without borders'. Hippo traverses diverse lands like Afghanistan, Mexico, Spain, Thailand, Greece and India, gathering signature flavours of each nation. At the end, we see people come together to share as Hippo hoists a multi-nation flag with a voiceover that says “Hippo sare borders mita kar le aye hai naye world flavours, is asha mein ke ek din duniya banegi bina borders ke. Hippo World Toasties - Bhuke Mat Raho”.
Sajan RaJ Kurup, Founder and Creative Chairperson, Creativeland Asia, said, “Hippo has a child-like wishful purpose in everything he does. He is out there to outdo hunger as he believes that hunger is the root of all evil. This time around to launch Hippo World Toasties with a host of international flavours, he dreams up 'Flavours without borders' because he believes that sharing food can bring people together. Making this film was an interesting experience as Ram (Madhvani) and I went on a road trip with Hippo capturing him while he shared and exchanged munchies with people from different parts of the world.”
Kurup added, “The brand's essence is also captured in the packaging design. The Hippo packs are an intuitive burst of colour, signifying the colours of the six different nations, allowing consumers to effortlessly identify the flavour of the respective nation.”
Nadia Chauhan, Joint MD & CMO, Parle Agro, said, “It's Hippo's biggest mission ever. And the TVC captures it beautifully. With Hippo, the purpose is to create something that will outlast the munchies in the pack. 'Flavours without borders' is an attempt towards that. This should resonate with Indian audiences who are culturally brought up in a seamless environment of many flavours of food – and food in India has always been a social glue.”
The sound track 'One love, one heart' used for the commercial is a cover of the original soundtrack from renowned musical activist Bob Marley.
The TVC:
Credits:
Client: Parle Agro
Agency: Creativeland Asia
Production House: Equinox Films
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