Discovery Kids expands its reach with Tata Sky

It is already available on both analogue and digital platforms, including DTH brands Dish TV and Videocon D2H

BestMediaInfo Bureau | Delhi | October 18, 2012

Confirming the growing popularity of Discovery Kids, the new 24-hour channel promising differentiated entertainment embedded with learning, is now available in India on another leading DTH platform, Tata Sky, with immediate effect.

The distinct and refreshing content of the channel has received immense appreciation by kids, their parents and the trade, and has led to its availability across India on both analogue and digital platforms, including DTH brands Dish TV and Videocon D2H and now Tata Sky. Discovery Kids is available on channel 617 on Tata Sky.

Discovery Kids covers a variety of programming ranging from iconic global content to multiple India-themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of 370 million Indian kids, the channel's programming format includes highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.

Rahul Johri, Senior VP and General Manager – South Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids has ushered in a new wave in kids' entertainment in India, one which will have kids engaged and their parents satisfied. The encouraging response has reiterated our commitment to offer enhanced value to the viewers, affiliates and advertisers alike.”

Nicola Bamford, Chief Content and Business Development Officer, Tata Sky, added, “We are happy to partner with MSMD and enlarge the Discovery portfolio brand in India with its latest addition. Both brands deliver on the brand promise to provide a broad range of quality programming across every genre keeping in mind every member of the family. With the launch of Discovery Kids, we have further strengthened the learning based entertainment push amongst our younger audiences. We are certain the informative and entertainment quotient provided by Discovery Kids would be a perfect blend to keep children entertained in the comfort of their homes."

Rajesh Kaul, President, MSM Discovery, commented, “Discovery Kids is present on most of MSOs and DTH platforms since the time of its launch.  Inclusion of Discovery Kids on Tata Sky is a perfect fit as both the brands carry the common trait of high quality content offerings to their end consumers. The channel adds further variety to the multifaceted bouquet of Tata Sky.”

Discovery Kids' programming slate features fun, enriching and entertaining programmes such as 'Papyrus', a story of a courageous boy and his magic word that defends the ancient Kingdom of Egypt. With Sally's intelligence and detective skills, no mystery or case is too hard to solve, with a dash of Bollywood flair in Sally Bollywood. Watch the neighbourhood explode in cricket mania with funny and quirky characters in 'Howzatt'. Meanwhile, 'The Legend of Enyo' takes kids on a spectacular journey of fantasy, fun and wild adventure. 'Wild Kratts' is an animated series that explores the coolest creatures from the oceans to the trees.

Info@BestMediaInfo.com

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