Debashis Paul joins Percept/H as COO

He has moved from McCann Erickson where he was Executive VP and Head of McCann Social

BestMediaInfo Bureau | Delhi | October 10, 2012

Percept/H has taken on board Debashis Paul as Chief Operating Officer. Based in Delhi, Paul will have a national role at Percept/H and is responsible for six offices including Delhi, Mumbai, Bengaluru, Chennai, Pune and Lucknow. He has moved from McCann Erickson where he was Executive Vice-President and Head - McCann Social.

Paul started his career with Bates (then Clarion Advertising) before moving to Lintas where he worked for six years, primarily on ITC and Philips. Later, he joined Saatchi & Saatchi and as VP & Head of Saatchi Delhi, he revamped the agency operations following the win of the Hyundai Motor account. His last assignment was with McCann Erickson where he had his longest stint spanning 12 years. At McCann he took on various roles to build the agency – first leading key global accounts, namely, Reckitt Benckiser, Nestle, MasterCard, GM, Microsoft, Coke, HP and Chicco,  to wearing the hat of Chief Growth Officer, a role assigned to him under the McCann network system for business expansion, and finally, heading the Delhi operations from 2007 to 2011.

Paul has also handled large advertisers in the agency's portfolio apart from the above like Aircel, Dabur, Diageo, Perfetti, Panasonic, Reebok and Virgin Arlines. In 2011 he spearheaded the initiative to set up the social advertising wing for McCann – a global first for the McCann Worldgroup with Unicef and PSI as key clients.

Commenting on his appointment, Prabhakar Mundkur, CEO, Percept/H, said, “We are happy to welcome Debashis in the Percept family. He has worked in advertising across global brands and across a wide range of categories for 25 years. He would certainly be a huge asset to the senior management team and our company. We are impressed with Debashis' team building skills and with him on board, I am sure we can forge a new path ahead for Percept H.”

Paul commented, “In my longstanding innings in the advertising field I have played many roles and have had the good fortune to have worked with some of the best professionals in the field, both on the agency side and the client side. I was seeking a genuine national role and this opportunity from Percept is a perfect fit.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com