Dainik Bhaskar India Pride Awards introduces new category 'Advertising for PSUs'

The award will recognise the ad agency for the most impactful PSU campaign. It is media neutral and will consider the best work in print/electronic or any other media

BestMediaInfo Bureau | Delhi | October 29, 2012

Dainik Bhaskar Group has announced the start of nomination process for the India Pride Awards 2012. The event will be held in New Delhi in December. The awards acknowledge and recognise contributions by Indian PSUs and the excellent work done by them, recognising the true spirit of excellence in serving the nation.

This will be the fourth edition of India Pride Awards (IPA) which began in 2009. It is the only awards ceremony in India by a non-government body that acknowledges relentless efforts of the Indian PSUs in nation-building. IPA extended its scope in 2011. In addition to Central and State PSUs, two new categories – Social Change Agents and Impact Creator - Civil Servants – honouring individuals were introduced.

This year will see introduction of another category – Best Media Agency - PSU. The award will recognise the advertising agency for the most impactful PSU campaign. The award is media neutral and will consider the best work in print/electronic or any other media.

Speaking on this new category, Jaideep Dhagat, National Head- Government Business, Dainik Bhaskar Group, said, “Communication and by extension advertising plays a vital role in reaching out to masses who are important stakeholders in the PSU eco-system. The category of PSU communications comes with its own challenges and we believe that a lot of good work is being done by advertising agencies for PSUs. This new category will bring alive these efforts and would work towards becoming a benchmark for the category.”

The last date of receiving nominations is November 10, 2012. Details about the awards and entry/nomination form can be downloaded from www.dbindiaprideawards.com.

This year 'Wital See' is the title Sponsor, ICRA is the Knowledge Partner and CNBC Awaaz is the television partner.

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