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CVL Srinivas to join GroupM as South Asia CEO

He will report to Mark Patterson, Asia Pacific CEO of GroupM, and will also be on GroupM’s APAC executive committee

CVL Srinivas to join GroupM as South Asia CEO

He will report to Mark Patterson, Asia Pacific CEO of GroupM, and will also be on GroupM’s APAC executive committee

BestMediaInfo Bureau | Delhi | October 10, 2012

CL Srinivas

GroupM Asia Pacific has announced that CVL Srinivas (Srini) will join GroupM early in 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO with responsibility for all GroupM operations in India, Pakistan, Srl Lanka and Bangladesh. Srini will also join the GroupM Asia Pacific executive committee. He will report to Mark Patterson, Asia Pacific CEO of GroupM.

Yesterday, BestMediaInfo.com broke the news first that Srini had put in his papers at Starcom as a precursor to his joining GroupM. He is Chairman, Starcom MediaVest Group India, and Managing Director, LiquidThread – APAC.

Welcoming Srini, Patterson said, "Srini was our first choice by some stretch for this role. In his previous roles in GroupM he excelled and he rejoins us with more and different experiences under his belt which will serve our clients, our people and our ambitions well. We have a world class business in the South Asia region and Srini has the skills, personality, relationships and attitude to build the business on strategy and with his own style and ideas too. He will add huge value in South Asia, to our business in the wider AP region and no doubt WW too. I am personally very excited and delighted to work with Srini closely once again as I am sure are many of his colleagues and friends in GroupM."

Srinivas commented about his new role, "I am really looking forward to taking up this role and going back to an organisation where I learnt the ropes and built a business. Vikram (Sakhuja) and his team have done a phenomenal job in growing the business and diversifying the service offerings to date. I am thrilled to be joining a talented team and working with such a portfolio of powerful media brands and fantastic clients. Mark has outlined a vision for the business regionally and globally that I am excited and challenged about and one I look forward to participating in fully."

Vikram Sakhuja, former GroupM Asia CEO, who was recently named as WW CEO for Maxus and will remain based in Mumbai, commented, "It has been a privilege and a joy over the past 15 years to work with Srini as a client, a colleague and a competitor. Srini brings truly disruptive thinking to the party and to my mind is the best person I can think of to take GroupM South Asia to an increasingly integrated, digital, data driven and addressable age. Welcome back to the family Srini."

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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