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Carat gets a Botox boost with Allergen win

As the media AoR, the agency will handle both the blockbuster brands – Botox and Juvederm

BestMediaInfo Bureau | Delhi | October 9, 2012

Allergan, the global, technology-driven, multi-specialty healthcare company with ‘total facial rejuvenation’ portfolio involving blockbuster brands like Botox and Juvederm which focus on facial aesthetics and anti-ageing solutions, has announced the appointment of Carat Media as its Media AoR.

Currently, the communication is targeted at the affluent and discerning consumers, especially women in SEC A, 35 years and above, through a combination of high impact dailies, magazines and digital strategy.

Raghu Kumar, Managing Director, Allergan India, said, “Given that the category being in its infancy currently and the huge growth potential in future, we wanted a strong and dedicated media agency who can partner us in our growth plans with respect to the consumer and media understanding, and we found Carat as a perfect fit.”

Anuja Naik, Director, Sales & Marketing, Allergen India, added, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their innovative approach to media was critical in creating the initial buzz and to maintain the desired saliency within the tight budgets. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Joydeep Raha, Senior VP, Carat South, said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion. We look forward to partnering with Allergan in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for their unique brands.”

Kartik Iyer, Managing Director, Carat India, said, “I am delighted to partner with Allergan which is a global leader in facial aesthetics through their blockbuster brands like Botox and Juvederm and would like to thank Anuja Naik  for reposing faith and confidence  in our cutting edge media solutions backed by relevant consumer insights.”

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