Female RJs across seven cities popularise Britannia’s special diet plan through a six-week initiative
BestMediaInfo Bureau | Delhi | October 12, 2012
Britannia Marie Gold has tied up with Radio City in a nationwide campaign to promote its expert diet plan suggested for six weeks by FM network’s RJs. The campaign covers Mumbai, Delhi, Bangalore, Lucknow, Jaipur, Pune, Hyderabad and Kolkata.
In their busy daily lives, health often takes a backseat for today’s women. This is an effort on the part of Radio City to make women aware of the benefits of good health, in association with Britannia Marie Gold. Female Radio City RJs embark on a special diet plan endorsed by Britannia Marie Gold. The RJs take the listeners through their experience of the entire exercise and share tips on-air and also on planetradiocity.com through a microsite and specially created RJ blogs http://www.planetradiocity.com/CheersToHealth/.
Inspired by the RJs, some listeners have already taken up the ‘Cheers to Health’ plan. The activity has already garnered attention going by the excited listener testimonials on air.
As the campaign rounds off on October 15, 2012, it leaves an experience to remember and cherish for the RJs and listeners alike.