Bodycare increases ad spends by 20% this winter

To kick off its television and outdoor campaigns along with promotional activities in stores

BestMediaInfo Bureau | Delhi | October 10, 2012

Gearing up for the winter season, Bodycare International, manufacturer of intimate apparels for men, women and children, has decided to increase its ad spend by 20 per cent this year. With a budget of Rs 3 crore, Bodycare has announced that it would launch an aggressive marketing and branding campaign to reach out to existing and potential consumers in national and global markets targeting the entire family.

The company will soon kick off its television and outdoor campaigns along with promotional activities in stores. Besides, the campaign will cover trade and consumer magazines. With the aggressive campaign that would kick off during the Navratras, the company expects 25-30 per cent jump in revenue this season. GC Media Delhi is handling the creative and media duties for the brand.

Bodycare's 'Thermal campaign' emphasises the use of 'Quilt knit technology'. Taking a fresh stance, the ad intends reconnecting with the audience bringing to the fore a world of warmth and style this winter.

The campaign targeting modern men, women and children successfully brings the thermal wear out of the closet and makes it a trendy, stylish affair. Breaking away from the predictable category of being a mere necessity, the ad goes a step further introducing 'Bodycare Insider' as the new uber cool winter wear. It stems from the insight that thermal wear need not essentially be bland or boring but can also be in flattering styles, designs and colours in fine fabrics, sitting pretty under a polo neck jumper or a sweater.

Talking about the campaign, Mithun Gupta, Director - Marketing, Bodycare International, said, “Bodycare Insider has been a success story, leaving indelible imprints in the minds of consumers. For more than a decade Bodycare thermals have ruled the lives of Indian population and the new campaign is aimed to cement this bond further. We are sure that the ad which embodies the spirit of warmth and comfort in biting cold winter will touch a chord with the customers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com