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American Tourister unveils its 'Inseparable' TVC

The TVC, conceptualised by Contract, has been launched to promote new product line and 'Jodi Offer' timed with the upcoming festival and wedding season

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American Tourister unveils its 'Inseparable' TVC

American Tourister unveils its 'Inseparable' TVC

The TVC, conceptualised by Contract, has been launched to promote new product line and 'Jodi Offer' timed with the upcoming festival and wedding season

BestMediaInfo Bureau | Delhi | October 18, 2012

publive-imageLuggage brand American Tourister has launched a new TVC, 'Inseparable', to introduce its new product line and 'Jodi Offer'. Conceived by Contract Advertising, the ad highlights the captivating identity of American Tourister through its brand new collection that is high on quality and style.

The 'Jodi Offer' gives customers a fabulous discount when buying a pair of American Tourister bags.  The Inseparable TVC is positioned with the onset of the wedding season and accompanying gifting opportunities, at a time when people are planning their honeymoons and other vacations.

The campaign is set in the picturesque city of Varanasi which is a common tourist destination. The TVC captures the emotions of a foreign tourist who is seperated from her partner in the bustling crowd. With an American Tourister in hand, she embarks upon an adventurous hunt for her partner with the help of the mystical people of Varanasi, who guide her by recongnising her trendy luggage.

Commenting on the campaign, Subrata Dutta, Managing Director, Samsonite South Asia, said, “At American Tourister, we compete with ourselves. It is our constant endeavour to bring out the best product range at a competitive price, without compromising on quality. With the advent of the festive season, we are all set to hit the market with amazing an offer and couldn't find a better way to unveil our latest collection.”

Ravi Deshpande, Chairman and Chief Creative Director, Contract Advertising, commented, “Brand American Tourister is a unique blend of toughness and international class – as reflected in every campaign created by us for the brand till date. The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Varanasi, and brings in romance with the idea of Inseparability. The unique score, in the lines of world music, is composed by Sneha Khanwalkar. I'm hopeful that this campaign will take American Tourister's image and equity to the next level.”

 

After presenting an urfogettable 'Smart International Backpacks' campaign earlier this year, American Tourister's latest TVC speaks volumes about the design, durability and maneuverability of American Tourister bags.

The TVC:

Credits:

Agency: Contract

Creative Team: Ravi Deshpande, Kaushik Roy, Vikas Dubey

Associate Creative Director - Films: Ketaki Guhagarkar

Musician: Sneha Khanwalkar

Singer: Malobi Dasgupta

Business: Khyati Anand

Account Planning: Raman Iyer

Production House: Asylum Films

Director: Razneesh Ghai (Razy)

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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