IRS Q3 reveal MiD DAY as the fastest growing English daily; Gujarati MiD DAY becomes the fastest growing Gujarati newspaper in Mumbai
BestMediaInfo Bureau | Delhi | January 2, 2011
English MiD DAY has achieved an AIR growth of 6.44% on a quarter-to-quarter basis and the reader base has increased by 29,000 numbers since Q2 results. This makes MiD DAY the fastest growing English newspaper in India.
Meanwhile, Gujarati MiD DAY has achieved an AIR growth of 26.03% on a Year-on-Year basis with an addition of 38,000 readers in the region of Mumbai. This is also the fastest growing Gujarati newspaper in the city of Mumbai.
Speaking on the latest IRS results, MiD DAY Infomedia Limited MD & CEO, Manajit Ghoshal says, “This is great news for us. Over the past few quarters, we have initiated numerous subscription drives to ensure that MiD DAY expands its horizons in the market. Being the fastest growing newspaper in India is a testimony to our hard work and success. With respect to Gujarati MiD DAY, the IRS figures indicate that it’s the fastest growing Gujarati newspaper in Mumbai. Our efforts have reaped benefits as we have shown strong growth quarter after quarter which has catapulted us within striking range of the number 2 position. As a brand, it is our endeavour to deliver news in a way that no one else does and with the above 2 publications, we have done just that. We hope of continuing this success story for years to come. “