The agency ended the year winning The Economic Times account and has begun 2012 with a bang by grabbing Maruti’s Ertiga account
BestMediaInfo Bureau | Delhi | January 10, 2012
2011 was a great year for Lowe Lintas & Partners. It ended the year by bagging the prestigious The Economic Times business, taking the agency’s win tally to a staggering 100 new accounts. Through the year, it had added many prominent clients to its robust portfolio including Suzlon, 3M, Tata Interactive, Birla Ultratech, Videocon D2H, GE Healthcare, Starwood, Muthoot Pappachan Group, Expedia, to name a few.
Joseph George, CEO, Lowe Lintas & Partners, said, “As far as crossing the 100-mark in 2011 is concerned, clearly I am very delighted. Our collective goal at the agency at the beginning of 2011 was to, over the next three years, make our size and scale commensurate with the trust and equity we enjoy in boardrooms and on the street. To that extent 2011 has been spot on plan."
Adding to the impressive portfolio, Lowe Lintas & Partners has begun 2012 with a bang by winning the creative duties for the soon-to-be launched multi-purpose vehicle (MPV) from Maruti Suzuki (see report: Lowe Lintas adds Maruti Suzuki’s ‘Ertiga’ to its kitty).
Speaking on the new business wins, George said, “We were assigned The Economic Times without a pitch. This is a clear demonstration of the relationship we enjoy with the ET Now team and the quality of work we have delivered on ET Now right from its launch. We are privileged to be asked to manage a power brand like The Economic Times; and we hope to partner them in making it even more powerful.”
Lowe Lintas & Partners is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe+Partners network.