There will be a few firsts at the Festival this year including The Cannes Connect Bar and the Forums
BestMediaInfo Bureau | Delhi | January 13, 2012
The 59th Cannes Lions International Festival of Creativity became open for delegate registration from yesterday. Taking place from June 17 - 23 in Cannes, south of France, delegates wishing to attend can now register online at www.canneslions.com.
Anyone wishing to attend Cannes Lions can choose from 3-day, 4-day and full-week registration packages. Dedicated student and young creative packages are also available. All attendees are eligible for the lowest available rates on accommodation with the online accommodation guide (http://www.canneslions.com/the_festival/accommodation.cfm).
Set to be the busiest Festival to date, delegates will be able to learn and take inspiration from over 50 seminars, 25 forums, 20 workshops, screenings, exhibitions, four awards ceremonies and two galas as well as benefiting from a number of networking possibilities.
This year a new stream of content – Forums – is being launched. The forums will take place from Monday to Friday, with a different theme every day. The 60-minute forums will be part presentation, part discussion, and will be a great way for delegates to interact with speakers. The five themes for the forums are Creativity in Mobile Advertising; Creativity in Branded Entertainment; Creative Talent Management; The Creative Future of Media; and Consumer Insights and Understanding People. The full programme will be released at the beginning of March.
This year will also see the launch of a brand new Cannes Lions networking opportunity -- The Cannes Connect Bar. Open daily throughout the Festival, with a complimentary bar running for a limited time in the evenings, it will provide an opportunity for attendees from across the globe to meet up, network and relax. The Cannes Connect Bar will be situated on the Riviera Terrace of the Palais des Festivals, a unique setting with views over the bay and port of Cannes.
Complementing this, Cannes Connect will once again provide an online tool for delegates, helping them to get in touch with one another and facilitate meetings between like-minded people.
The inaugural Young Creative Academy will see an intensive, week-long programme designed to develop rising talent by offering 35 young creatives the opportunity to expand their personal creativity through a bespoke learning schedule. This will run alongside the existing Creative Academy for Young Marketers and the Roger Hatchuel Academy for students.
The popular ‘How to Cannes’ will also make a return this year. The daily morning talks offer newcomers to Cannes Lions the chance to maximise their Festival experience by listening to tips and guidance from a Cannes Lions veteran and Festival official.
Launching shortly, the Cannes Lions 2012 marketing campaign will build on the theme of ‘Great Stories Start in Cannes’. Featuring Festival anecdotes and personal insights from industry greats such as Sir Martin Sorrell, Sir John Hegarty, David Droga, Jeff Benjamin and Jonathan Mildenhall, the campaign highlights the importance of the Festival and the undeniable magic that it holds in making just about anything possible. All of the ads were shot in Cannes and photographed by Dean Dorat, www.deandorat.co.uk. To view the first available selection of ads, visit http://www.canneslions.com/stories/.
Philip Thomas, CEO of Cannes Lions, commented, "Each year at Cannes Lions, clients, agencies, media owners, tech companies and content creators come together to celebrate great work, be inspired, learn, and create a roadmap for the future. With our new content streams, mobile and branded content sections, more academies, and new ways for delegates to meet each other, 2012 is shaping up to be busier than ever. One thing is certain: the world of creativity in communications will look slightly different after Cannes Lions, as it does every year."
Cannes Lions 2011 was attended by close to 9,500 delegates from 95 countries. Entries will open on January 26, 2012.