Blackpencil wins creative mandate for TV Today

The Leo Burnett group agency will handle Aaj Tak, Headlines Today and Oye 104.8 FM

BestMediaInfo Bureau| Delhi | January 12, 2012

TV Today Network, part of the India Today Group, has assigned the creative mandate of its entire portfolio to Blackpencil India, the latest agency from the Leo Burnett Group Worldwide. The businesses would include Aaj Tak, Headlines Today and Oye 104.8 FM. Blackpencil has won the account on a retainership basis.

Speaking about the win, Samarjit Choudhry, Executive Director, Blackpencil India, said, "It is great to be associated with a prestigious group like TV Today. Media today has evolved a lot and with constantly changing consumer dynamics and it's an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today Group”.

He further said, “Aaj Tak is a market leader, it has defined what news in India is and we are looking forward to being able to contribute to its continued success.”

Commenting on the partnership, Joy Chakraborty, Chief Executive Officer, TV Today, said, “With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do.”

When contacted, the agency declined to divulge the account size for competitive reasons.

Established in India in 2010, Blackpencil believes in thinking beyond the traditional, having a more sophisticated approach towards understanding the variety of media available and maximising the value and impact of each.

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