Claims by home shopping networks come under CCC’s scanner
BestMediaInfo Bureau | Delhi | January 10, 2012
During September and October 2011, the Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) upheld complaints made against ten advertisements, most of them being products of home shopping networks. During this period, CCC also did not uphold complaints against eight advertisements.
TVC Sky Shop released an ad for Sandhee Suddham Oil which made claims that using the product could alleviate problems related to pain. The claims appeared to be a gross exaggeration and portrayed that the product advertised, inclusive of its ingredients, possessed special properties, which were not yet proven scientifically. The complaint was upheld.
GTM Teleshopping’s ad of Divyarishi’s Kuber Kunji claimed that ‘Kuber Kunji will protect you if you have not got the fruit of your labour, if you are continuously in debt, if your money is spent as soon as you earn, if you have to struggle for anything in life.’ In another advertisement of Badha Mukti Yantra, the TVC copy suggested that ‘All of a sudden the happiness of your family disappears, your shop and business goes into a loss, your farm produce is poor inspite of good rainfall and sowing of good grain, inspite of being healthy you are not able to become a mother due to miscarriage, if you come under the spell of black magic, then Badha Mukti Yantra is the cure/solution.’ CCC concluded that in the absence of any response from the advertiser, the claims made were not substantiated. The complaints were upheld.
The complaint against Skymall/Global Skyshop’s Sai Darshan Pendant was also upheld. The TVC encourages the use of this product for procuring fame, better finances and assets.
The complaint against Bharat Business Channel’ Videocon d2h ad was upheld for claiming that ‘Videocon d2h is the No.1 DTH service.’ This claim was in clear contradiction of the fact, since Videocon is neither the oldest nor largest DTH service provider nor does it provide the largest number of channels.
Shri Lal Mahal Empire Basmati Rice’s recent ads were under the CCC scanner with their claims on ‘Fat and Sugar Free Rice.’ CCC concluded that the claim “India’s first sugar free, fat free rice” was not substantiated and is misleading.
TVC Sky Shop’s ad of Dr. Slim Tea that claimed ‘Lose weight with a cup of Herbal Tea; Ayurveda offers a comprehensive approach to tackle this Lifestyle Disease; Dr. Slim Tea is a premium blend of therapeutic herbs like Garcinia, Gymnema, Licorice, Ocimum,. Pippali & Marich etc, formulated to boost your Metabolism & Digestion, Improve your immune system and shed kilos of extra fat, weight and inches and you will feel a noticeable effect from the first cup of Dr. Slim Tea’ was also found to be unsubstantiated and the complaint was upheld.
The complaint against the TVC of Popular Finance – Gold Loan, which is said to have appeared on Asianet TV, was upheld. CCC found unacceptable the claim made in the TVC that Popular Finance is ‘India’s No.1 Gold Loan Company.’ It was stated that this claim is false, as Muthoot Finance is India’s largest Gold Loan company.
Not upheld: During these two months, the CCC received complaints against Idea 3G, Maruti Stepney, Lilliput Kidswear, Rohit Surfactants‘s Expert Dishwash Bar, Ceat Tyres, Tata Docomo Mobile Network, Mankind Pharma’s Manforce Condoms and Max New York Life Insurance, amongst others. As these advertisements did not contravene ASCI’s codes or guidelines, they were not upheld.