In addition to the television rights, Ten Sports has also acquired the rights for mobile, Internet and video-on-demand
BestMediaInfo Bureau | Delhi | September 27, 2012
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013. Ten Sports has been telecasting the US Open since 2005 and has acquired the rights for India, Pakistan, Afghanistan, Maldives, Nepal, Sri Lanka, Bhutan and Bangladesh.
The final Grand Slam of the year will add to the existing strong line-up of tennis programming on Ten Sports. In addition to the television rights, Ten Sports has also acquired the rights for mobile, Internet and video-on-demand.
Speaking on the acquisition, Atul Pande, CEO, Ten Sports, said, âWe are proud to be associated with the US Open, one of the biggest sporting events in the world. The conclusion of this agreement is of vital strategic importance as Ten Sports continues to deliver top-flight programming to our viewers.Â Rights holders know we have the best distribution of any sports network in the South Asian market and they appreciate the value we bring to their product, not only through having the largest audience but also the way we present their product through scheduling, production and expert commentary.â
Gordon Smith, Executive Director of USTA (United States Tennis Association), commented, âWe are very pleased that Ten Sports has agreed to continue their relationship with the US Open. Ten Sports has been a good partner of the US Open for many years and their support demonstrates the continuing appeal of the US Open to a worldwide audience.â
The renewal of the telecast rights for the US Open adds to the portfolio of the channel as a leader in worldwide sports with properties like the UEFA Champions League, Europa League, French League, rights to live cricket action from five Test playing nations and WWE.