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Starcom wins media mandate of Radio Mirchi

The business moves from incumbent Madison and will be handled by Starcom’s Mumbai office

BestMediaInfo Bureau | Delhi | September 3, 2012

Starcom Worldwide has bagged the media mandate of Radio Mirchi. The account will be handled from Starcom’s Mumbai office. It was previously with Madison. The agency has already started work on the new business.

The win adds to a series of new business wins at Starcom MediaVest Group (SMG) since the middle of last year, among which are Aircel, Dabur, Axis Bank, Zee Learning, Supermax, Sterling Holidays etc. SMG has also been aggressively strengthening their media product in India. The agency recently launched its proprietary Web+TV optimiser, the first of its kind in the market.

Confirming the news, GG Jayanta, National Head of Marketing, Radio Mirchi, said, “We are pleased to appoint Starcom since we needed a partner who is future focussed and can help us navigate the new media landscape. Their in-house research and tools are very impressive and their media product and philosophy are pretty solid. We look forward to a long and rewarding association with Team Starcom.”

Commenting on the win, Malli CR, CEO of SMG India, said, “We are thrilled to win the Radio Mirchi account. Given the developments in this sector, we look forward to exciting times. We have planned some specific research and insights projects using our proprietary tools and optimisers.”

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