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Primetime completes 10 years of international ad sales for Sony network

Agency plans to become a one-stop solution for international markets for clients based in India

BestMediaInfo Bureau | Delhi | September 26, 2012

Primetime International Services, a leading media marketing company, has completed ten years of its association with Sony Entertainment Network channels in international markets for airtime sales. The Sony Entertainment Network’s bouquet of channels in the international markets includes the flagship Hindi GEC Sony Entertainment Television (SET), the family oriented comedy channel SAB and the blockbuster movie channel MAX.

Sony's international feed covers all major NRI markets such as the US, Canada, the UK, Europe, Middle East, South Africa, Australia, New Zealand and Asia Pacific countries like Singapore, Malaysia, Thailand, and the Fiji and Caribbean Islands. The channel has been one of the earliest entrants in the international markets and has one of the best established distribution networks being present on almost all the major networks.

Tanmay Srivastav, VP - International Business, Sony, said, "Sony has partnered with Primetime since our early days in the international markets. The fact that we continue to have such a longstanding relationship speaks volumes of our association with Primetime. We have a very comfortable relationship and fully appreciate Primetime’s efforts into making SEN one of the biggest Indian networks in the international markets.”

Jenish Shah, VP - International Sales Primetime India, commented, “Our experience with Sony has been fantastic. We have grown from strength to strength with the channel. We plan to increase our market share with presence in smaller markets like Punjab, East and some parts of South India. We plan to open representative offices in these regions to increase market coverage. We also want to leverage on properties like KBC to help tap new clients on board thus improving our shares. Sony has also been delivering in India which is another testimonial for clients to spend on the channel. “

Primetime's plans to become a one-stop solution for international markets for clients based in India. Its aim is to not only provide media reach in international markets on large TV platforms but also to provide customised solutions to advertisers.


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