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Planet-Goa, Vinsan World join hands to offer marketing solutions in Goa

The alliance will also focus on launching a slew of new media and destination products

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BestMediaInfo Bureau
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Planet-Goa, Vinsan World join hands to offer marketing solutions in Goa

Planet-Goa, Vinsan World join hands to offer marketing solutions in Goa

The alliance will also focus on launching a slew of new media and destination products

BestMediaInfo Bureau | Delhi | September 5, 2012

publive-imageAfter an excellent client-agency relationship for over two years, Planet-Goa and Vinsan World have decided to join hands to form a strategic business alliance. The alliance will work towards consolidating and strengthening their existing businesses through leveraging each other's core strengths, skill sets and expertise. This apart, the alliance will also focus on launching a slew of new media and destination products.

While Planet-Goa is already a leader in its category of magazine publishing and digital media in Goa and has a national and international distribution, Vinsan World is one of the largest advertising and event agencies in Goa, apart from being a strong player in the travel business. While their respective businesses will remain the mainstays of their operations, the strategic alliance is now expected to create further marketing solutions for clients. Further, plans are already afoot and milestones in place to set up a host of new media products, event and activation properties, merchandise products as well as destination management services.

Gautam Mukerjea, Founder, Planet Media, said, “This is probably the most exciting thing to have happened to us ever since we launched. Overall growth and business development has always been top of mind for us and we have exhibited adequate evidence of this with the way we have functioned and grown over the past two years. I do believe that it's now time to set the ball rolling for Goa to get its first best-in-class integrated marketing solutions set-up, and while we always wanted to get a strong and able partner for the same, we were lucky not to have to look very far. Vinsan World was our first and obvious choice, and given their strengths, we look forward to this alliance with them becoming a formidable combine in the days to come.”

Sanjay Shetye, Managing Director, Vinsan World, commented, “It's a fantastic opportunity that's come at a crucial time in our growth phase. As we are in the process of expansion, adding a fresh new bouquet of services to our list, it's the perfect time for us to explore possibilities within media, thus being able to offer our clients a wide array of services and leveraging ideas. In this regard, Planet Goa is a perfect partner, offering a creatively superior product and wide global readership through subscriptions and a digital platform.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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