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Mindshare Mumbai wins Media Agency of the year at Spikes Asia 2012

Taproot Mumbai secures second place for the Independent Agency of the year

BestMediaInfo Bureau | Delhi | September 18, 2012

The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony which took place at the Grand Theatre, Marina Bay Sands in Singapore.

Indian agencies won 47 medals including a Grand Prix and 2 Gold medals. Mindshare Mumbai was declared Media Agency of the year which also picked the Media Grand Prix. Taproot Mumbai secured second place for the Independent Agency of the year.

Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows: Branded Content & Entertainment New – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze Grand Prix: Host Sydney, Australia, Air New Zealand, 'The Kiwi Sceptics' Creative Effectiveness New – 4 winners: 1 Grand Prix Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, 'Break Up' Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze Grand Prix: Dentsu Tokyo, Japan, Honda Motor, 'Connecting Lifelines' Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, 'Wi-Fiction' Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, 'What Does Your Mind See' Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, 'Where What You Grow Is What You Eat' Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’ Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands' PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze Grand Prix: DDB Sydney, Australia, Volkswagen, 'Bikers-Police’ Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands' Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze Grand Prix: 303Lowe Sydney, Australia, Ikea, 'Ikea Catalogue' Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze Grand Prix: JWT Singapore, Singapore, Unilever Singapore, 'Radio Prank'

List of Indian winners:

 
Design
Title Advertiser Product Entrant Company Agency Award
ELEPHANT COMBS LOGO DESIGN MKV HOUSEHOLDS ELEPHANT COMBS TBWA\INDIA Mumbai TBWA\INDIA Mumbai Bronze
Digital
Title Advertiser Product Entrant Company Agency Award
TANJORE GOOGLE INDIA GOOGLE CHROME BBH INDIA Mumbai ADVERTISING AGENCY Bronze
Media
Title Advertiser Product Entrant Company Agency Award
WHERE WHAT YOU GROW IS WHAT YOU EAT HINDUSTAN UNILEVER KISSAN KETCHUPS GROUP M INDIA Mumbai GROUP M INDIA Mumbai Grand Prix
TOMATO KETCHUP GROWS TOMATO FARMERS HINDUSTAN UNILEVER KISSAN KETCHUPS GROUP M INDIA Mumbai GROUP M INDIA Mumbai Gold
YOU SHAVE. I SHAVE. P&G GILLETTE FUSION BBDO INDIA Mumbai MEDIACOM Mumbai Silver
RIN CHAMKAT RAHA KEEP SHINING HINDUSTAN UNILEVER RIN DETERGENT GROUP M INDIA Mumbai GROUP M INDIA Mumbai Silver
IF MORNINGS HAD AN AROMA, IT WOULD BE COFFEE HINDUSTAN UNILEVER BRU GOLD GROUP M INDIA Mumbai GROUP M INDIA Mumbai Silver
WHY THIS KOLAVERI DI SONY MUSIC ENTERTAINMENT INDIA WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 JACK IN THE BOX WORLDWIDE Mumbai Silver
YOU SHAVE. I SHAVE. P&G GILLETTE FUSION BBDO INDIA Mumbai MEDIACOM Mumbai Bronze
TWEET-A-THON PEPSICO INDIA 7UP BBDO INDIA Gurgaon Bronze
MY NETWORK VERSUS YOUR NETWORK RELIANCE MOBILE MOBILE SERVICE PROVIDER MEC Mumbai MEC Mumbai Bronze
MINUS ONE PROJECT SAMSUNG SAMSUNG PRINTERS CHEIL WORLDWIDE Gurgaon Bronze
Outdoor
Title Advertiser Product Entrant Company Agency Award
FRANKLIN GANDHI WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai Silver
MAO QUEEN WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai Silver
LINCOLN FAHD WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai Silver
FRANKLIN GANDHI WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai Bronze
MAO QUEEN WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai Bronze
LINCOLN FAHD WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai McCANN WORLDGROUP INDIA Mumbai Bronze
CHANTING LIGHTER CANCER PATIENTS AID ASSOCIATION ANTI-SMOKING INITATIVE OGILVY & MATHER Mumbai OGILVY & MATHER Mumbai Bronze
PR
Title Advertiser Product Entrant Company Agency Award
WHY THIS KOLAVERI DI SONY MUSIC ENTERTAINMENT INDIA WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 BANG BANG FILMS Mumbai BANG BANG FILMS Mumbai Bronze
THE EVERYDAY SOLDIER MOVEMENT P&G GILLETTE FUSION BBDO INDIA Mumbai BBDO INDIA Mumbai Bronze
MINUS ONE PROJECT SAMSUNG SAMSUNG PRINTERS CHEIL WORLDWIDE Gurgaon CHEIL WORLDWIDE Gurgaon Silver
THE EVERYDAY SOLDIER MOVEMENT P&G GILLETTE FUSION BBDO INDIA Mumbai BBDO INDIA Mumbai Bronze
Print
Title Advertiser Product Entrant Company Agency Award
360 FUJIFILM INDIA FINEPIX HS20 EXR GREY WORLDWIDE INDIA Mumbai GREY WORLDWIDE INDIA Mumbai Bronze
ROCK VOLKSWAGEN VW TOUAREG DDB MUDRA GROUP Mumbai DDB MUDRA GROUP Mumbai Bronze
DEER VOLKSWAGEN VW TOUAREG DDB MUDRA GROUP Mumbai DDB MUDRA GROUP Mumbai Bronze
TREE VOLKSWAGEN VW TOUAREG DDB MUDRA GROUP Mumbai DDB MUDRA GROUP Mumbai Bronze
Promo and Activation 
Title Advertiser Product Entrant Company Agency Award
CHANTING LIGHTER CANCER PATIENTS AID ASSOCIATION ANTI-SMOKING INITIATIVE OGILVY & MATHER Mumbai OGILVY & MATHER Mumbai Bronze
Radio
Title Advertiser Product Agency Production Company Award
Punishment STRAND BOOK STALL BOOK STORE LEO BURNETT INDIA, Mumbai LINGO INDIA, Mumbai Bronze
Film
Title Advertiser Product Agency Production Company Award
CORRUPTION MORPHY RICHARDS JUICERS CONTRACT ADVERTISING INDIA Mumbai CODE RED FILMS Mumbai Silver
MUMBAI MIRROR - I AM MUMBAI BENNETT, COLEMAN & CO. THE TIMES OF INDIA TAPROOT INDIA Mumbai RDP INDIA Mumbai Silver
CLEAVAGE STAR GROUP - SATELLITE TELEVISION ASIAN REGION LIMITED FOX MOVIES TAPROOT INDIA Mumbai ASYLUM FILMS Mumbai Bronze
TANJORE GOOGLE GOOGLE CHROME BBH INDIA Mumbai STUDIO EEKSAURUS  Mumbai Silver
DEADMAN TALKING CONSUMER EDUCATION RESEARCH CENTRE PUBLIC SERVICE DDB MUDRA GROUP Mumbai 7 FILMS Mumbai Silver
Film Craft
Title Advertiser Product Agency Production Company Award
CORRUPTION MORPHY RICHARDS JUICERS CONTRACT ADVERTISING INDIA Mumbai CODE RED FILMS Mumbai Gold
IPL-CARNIVAL BCCI INDIAN PREMIER LEAGUE OGILVY & MATHER Mumbai BANG BANG FILMS Mumbai / B-REEL Stockholm Silver
MUMBAI MIRROR - I AM MUMBAI BENNETT, COLEMAN & CO. THE TIMES OF INDIA TAPROOT INDIA Mumbai RAMESH DEO PRODUCTIONS Mumbai Silver
MUMBAI MIRROR - I AM MUMBAI BENNETT, COLEMAN & CO. THE TIMES OF INDIA TAPROOT INDIA Mumbai RAMESH DEO PRODUCTIONS Mumbai Silver
MUMBAI MIRROR - I AM MUMBAI BENNETT, COLEMAN & CO. THE TIMES OF INDIA TAPROOT INDIA Mumbai RAMESH DEO PRODUCTIONS Mumbai Bronze
LEAVE THE NIGHT BEHIND PERFETTI VAN MELLI CHLORMINT McCANN WORLDGROUP INDIA Mumbai AFTER Mumbai Bronze
TANJORE GOOGLE INDIA GOOGLE CHROME BBH INDIA Mumbai STUDIO EEKSAURUS  Mumbai Bronze
Creative Effectiveness
Title Advertiser Product Agency Award
SHAVESUTRA P&G GILLETTE MACH3 TURBO SENSITIVE BBDO INDIA Mumbai Creative Effectiveness Spikes
Print & Poster Craft
Title Advertiser Product Agency Award
FISH BAJAJ ELECTRICALS BAJAJ EXHAUST FANS LEO BURNETT INDIA Mumbai Silver
SOCKS BAJAJ ELECTRICALS BAJAJ EXHAUST FANS LEO BURNETT INDIA Mumbai Bronze
COUNTRY SIDE BAR NIRMA NIRMA BARTAN BAR TAPROOT INDIA Mumbai Bronze
TOILET NIRMA NIRMA BARTAN BAR TAPROOT INDIA Mumbai Bronze
FISH MARKET NIRMA NIRMA BARTAN BAR TAPROOT INDIA Mumbai Bronze

BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.

DDBSydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.

The Independent Agency of the Year was awarded to PARTYTokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.

The inaugural Spikes Palm award, given to the best Production Company, was taken byExit FilmsMelbourne. Revolver, Sydney came in second and Finch, Sydney third.

The Media Agency of the Year trophy was awarded to MindshareMumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.

During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.

Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore.

1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.

Info@BestMediaInfo.com

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