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MEC hits jackpot at Emvies riding on client Reliance Comm

Converts eight out of nine shortlists into medals, all from the same client   

BestMediaInfo Bureau | Delhi | September 6, 2012

MEC India bagged eight awards at Emvies 2012 – one Gold, one Silver and 6 Bronze awards. Interestingly, the agency’s impressive haul came from its nine shortlists, and all the metals were for MEC’s work on Reliance Communications. This also made Reliance Communications the third most awarded client, after Cadbury and Unilever.

Dinesh Vyas, GM and Business Head – Team Reliance, MEC, said, “We are ecstatic about what we have achieved at the Emvies this year. The team has worked very hard for this. A lot of credit has to go to Reliance for being an incredibly supportive client.”

The details of the awards are as follows:

Best Media Innovation – Digital Social Media: Gold - Reliance Mobile (Ego Search)

Best Media Innovation – Digital Display: Silver - Reliance 3G (India’s first experiential banner)

Best Media Innovation TV: Bronze - Reliance 3G (Feeling is Believing)

Best Media Innovation Cinema: Bronze - Reliance 3G (Feeling is Believing)

Best Media Innovation Branded Content: Bronze - Reliance 3G (Feeling is Believing)

Best Media Innovation – Digital Search: Bronze - Reliance Mobile (Ego Search)

Best Media Strategy – Services: Bronze - Reliance 3G (Feeling is Believing)

Best Media Strategy – Services: Bronze - Reliance Mobile (Ego Search)

MEC also won one of the three People’s Choice awards for the best case study presentation for the Ego Search case study.

Said Sanjay Behl, Group Head – Brand and Marketing, Reliance Group, “I am delighted but not surprised on MEC's stupendous show at Emvies 2012. MEC has always been ahead of the curve in its understanding of the dynamic media landscape and ever evolving customer insights, which they have effectively leveraged for all the brands they service.”

T Gangadhar, Managing Director, MEC India, said, “After winning most golds at Goafest and being a winner at Festival of Media Global earlier this year, our performance at Emvies 2012 rounds off what has been a prolific award season from MEC. Our body of work on Reliance has been fantastic and this is reflected in the spread of the award-winning categories.”

Also read: Emvies 2012: Mindshare wins ‘Media Agency of the Year’ award fifth year in a row

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