Advertisment

Lonely Planet enters the Indian market with 'Lonely Planet for the Indian Traveller'

Lonely Planet launches India's first outbound travel guide series with guides to 10 destinations

author-image
BestMediaInfo Bureau
New Update

Lonely Planet enters the Indian market with 'Lonely Planet for the Indian Traveller'

Lonely Planet launches India's first outbound travel guide series with guides to 10 destinations

BestMediaInfo Bureau | Delhi | September 14, 2012

publive-image (L-R) Sesh Seshadri - General Manager India, Tony Wheeler - Co-founder, Matt Goldberg - CEO

Travel experiences shall never be the same again! Lonely Planet, the world's number 1 travel content provider, is making its entry into the Indian market with the launch of 'Lonely Planet for the Indian Traveller'. A first of its kind product for the Indian market, Lonely Planet's first locally produced outbound travel guides have been customized as per the Indian travellers' needs and sensibilities.

The collection consists of travel guides for 10 outbound destinations namely Singapore, Thailand, Hong Kong, Dubai, Bhutan, China, Great Britain, London, France and Italy. 'Lonely Planet for the Indian Traveller' guides have been anchored by Indian authors living in respective countries, sensitive to the Indian traveller's needs.

Re-counting his experience of founding the world's most trusted travel content provider,  Tony Wheeler, Co-Founder of Lonely Planet said  “In 1972, Maureen (Wheeler) and I started off this journey with only a beat up old car, a few dollars in the pocket and a sense of adventure resulting in our first book Across Asia on the Cheap. Today, one hundred million travel guides later, Lonely Planet is the global market leader with over 500 titles available in 9 languages. It's great to see the heights of success Lonely Planet has achieved in the past 40 years and it's fantastic to be visiting India again, since that first journey took us through India and our first India guidebook in 1981 is still the single book I am most proud of.”

Matt Goldberg, CEO of Lonely Planet, added “Since publishing our first Lonely Planet travel guide to India in 1981, we have continued to follow the incredible growth this amazing country has experienced alongside the unique offerings it provides as a travel destination. I was therefore thrilled when our Delhi office became the company's fourth international office, staffed by a local team of experts focused on the particular needs of the Indian traveller. This unique 'Lonely Planet for the Indian Traveller' series of titles allows us to share the most sought-after advice with Indian travellers that could only come with four decades of travel publishing experience.”

Heading the Lonely Planet operations in India, Sesh Seshadri, General Manager of Lonely Planet India said, “Indian travellers have different needs and interests while travelling abroad, and previously haven't been catered to extensively in the Indian publishing market. Lonely Planet is the first to introduce travel guides customized as per the Indian traveller's sensibilities. The guides inspire and excite the Indian traveller with all the possibilities that the world has to offer. Safety and security concerns, recommended safe and clean accommodation, itineraries providing value for money and more; the travel guide series has everything an Indian traveller is looking out for at an affordable price. Lonely Planet believes in providing the best experience to travellers and we shall continue doing the same here for our Indian travellers.”

The travel guides ensure travellers discover the best of a destination and return with great stories to share.  Ideal both for planning and when in a country or city, the guides contain vital  travel information including the must-see sights, shopping locations, Indian restaurants and local food recommendations, family ideas, itineraries and more.

While the imported series (international versions) has a blue colour spine, this locally produced series by Lonely Planet has a yellow colour spine for customers to easily differentiate between the products in-store.

'Lonely Planet for the Indian Traveller' guides range from Rs. 495 to Rs. 595 depending upon the destination and are available across all leading bookstores in India. Lonely Planet India is also offering its travel expertise via its new website www.lonelyplanet.in and social media pages of Facebook and Twitter.

Lonely Planet promises Indian travellers better travel planning, richer experiences and more memorable holidays to share. And as Tony Wheeler puts it across, 'All you've got to do is decide to go and the hardest part is over. So go!'

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment