iProspectCommunicate2 appoints Sayan Banerjee 

As VP - Business Development, he will drive client engagement, planning and revenues

BestMediaInfo Bureau | Delhi | September 25, 2012

Sayan Banerjee

iProspectCommunicate2, a search and digital consulting agency, has roped in Sayan Banerjee as Vice-President, Business Development, key client relationships, digital consulting for BFSI and other core verticals. He will also drive client engagement, planning and revenues for iProspectCommunicate 2.

An alumnus of IIM Calcutta, Banerjee has over 11 years of work experience spanning across digital marketing, strategic planning and product management in banking, media and IT. Over the last few years, his primary focus has been in driving the overall digital strategy and the marketing programme implementation for Direct Channels at HSBC India and at Newscorp India. He has created several digital marketing success stories using search, display, social, web analytics and award winning emailer campaigns. Banerjee has also worked with companies like Hurix Systems and Bennett, Coleman & Co. Ltd in the past.

Vivek Bhargava, Managing Director, iProspectCommunicate2, said in a statement, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client-end experience and as such is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”

Banerjee said of his new role, "I am looking forward to this opportunity, as it will help me drive digital success stories across a diverse set of clients and target audiences.”

iProspectCommunicate 2 is a leading performance marketing agency in India and was acquired by Aegis Group recently. Its prominent clients include Travelocity, Mahindra First Choice, STAR TV, Metro Shoes, HDFC Bank, ICICI Lombard, Aviva Life Insurance, DSP BlackRock, Remit2India, Cleartrip, etc. Communicate 2 was merged into iProspect India's existing operations, strengthening its network in key cities across India and providing additional service capabilities for its clients.

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