HCL Infosystems signs Nargis Fakhri as brand ambassador

The actor will endorse HCL's computing products across various platforms and will feature in multimedia ad campaigns

BestMediaInfo Bureau | Delhi | September 3, 2012

HCL Infosystems Ltd., India's premier hardware, services and ICT Systems Integration and Distribution Company, has signed on Nargis Fakhri as the brand ambassador for its computing products. Nargis Fakhri, whose bollywood debut in Rockstar was the most awaited female debut in the last 5 years in the film industry and voted the most “promising newcomer of 2011, aligns with the youth-centric image of HCL Infosystems' latest range of computing based offerings. Nargis has kicked off an exciting photo shoot for the brand and which will be used in a campaign scheduled for later.

As a part of the engagement, Nargis Fakhri will endorse HCL's computing products across various platforms and will also feature in upcoming multimedia ad campaigns.  HCL Computing products includes ME branded Laptops and Tablets, HCL Desktops and Beanstalk All-In-One's. Nargis will be actively promoting these products.

Princy Bhatnagar, Vice President and Head Consumer Computing, HCL Infosystems Ltd. said, “We are delighted to announce Nargis Fakhri as our computing product's brand ambassador. HCL computing products have carved out a niche for itself by becoming a brand symbolic to youth and innovation. Nargis Fakhri's sophistication, style and cool quotient superbly personifies our brand. We are receiving great response from our latest range of products and have aggressive plans to reach out to newer customers and markets. The association with Nargis, I am sure will add to our image as a brand that not only spells value for money but also that offers next generation stylish computing devices.”

Nargis Fakhri, commenting on the occasion said, "I am ecstatic to be a part of the HCL Infosystems' family. It's an honor to be associated with the pioneers of IT in the Indian market.  HCL's gadgets are trendy, very user friendly and absolute value for money products. It is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am looking forward to this association with a home grown brand."

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