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Happy birthday to NDTV Good Times as it turns 5!

The lifestyle channel will celebrate the milestone by foraying into the all-new segment of home décor with the introduction of two novel shows – ‘Whole New World’ and ‘Living Right Royally’

BestMediaInfo Bureau | Delhi | September 7, 2012

NDTV Good Times, the flagship channel of NDTV Lifestyle, completes five successful years today. Launched in 2007, NDTV Good Times embarked on a journey into the hearts of audiences, breaking conventional barriers and establishing a niche for itself in the lifestyle genre. The channel continues to enjoy its position as the number one lifestyle channel in the country, with ‘Highway on My Plate’, ‘Kingfisher Calendar Hunt’, ‘I’m Too Sexy’, ‘Heavy Petting’, ‘Band Baajaa Bride’, ‘Chakh Le India’ and ‘No Big Deal’ as its most popular and loved shows.

Taking the celebrations to the audiences, the channel announced the launch of new shows in the coming months. While the second season of the popular food show ‘Vicky Goes Veg’ and the new season of ‘Aditya Bal’s Chakh Le’ series are scheduled for September, October will see ‘The Kingfisher Calendar Hunt’ back in its fourth season.

The channel will also foray into the all-new segment of home décor with the introduction of two novel shows – ‘Whole New World’ and ‘Living Right Royally’, under the Royal Reservation brand umbrella.

Smeeta Chakrabarti

Expressing her joy on the completion of this milestone, Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, “NDTV Good Times is seen as the pioneer and leader of lifestyle in India and our intention is to maintain that position. As a team, we have endeavoured to offer novel and trend-setting content to our viewers. This year will see more innovative programming, with our foray into clutter-breaking home segment programming, and as custodians of Indian Lifestyle, our soon to be announced Lifestyle Awards in November.”

NDTV Good Times has offered world-class, aspirational lifestyle programming across platforms and media that advocate living large – from food, fashion, luxury to wellness, travel and technology. Offering fresh, creative content while constantly working with new, engaging out-of-the-box formats, the channel has covered every aspect of the lifestyle genre to portray and cater to an increasingly global India. NDTV Good Times is not just for television, it is focused on building tribes around special interests and passions across content and genres.

Shibani Sharma Khanna, Channel Director, NDTV Good Times, commented, “We are elated to turn five. NDTV Good Times has always strived to offer the best programming and we have managed to raise the bar higher with each offering. We promise to offer more vigour, zest and diversity with new formats and genres in the coming year and would like to thank our viewers for their constant love and support.”

Projit Chakrabarti, Head, Marketing Services, NDTV, said, “On the back of our genre defining programming and clutter-breaking content initiatives, we’ve literally created a new season – summer, spring, autumn, winter and Good Times. And one need only tune in, log on or walk in to live the good times.”

Hosted by celebrated chef Vicky Ratnani, the second season of ‘Vicky goes Veg’ will premiere on September 23, a half-an-hour show every Sunday at 9:30 PM and will take viewers through the unexplored world of vegetarian food, bringing simple and alluring recipes to your television screens. The new season of ‘Chakh Le – Kachcha Raasta’ will see Aditya Bal travelling in search of traditional Indian recipes from September 9.

In the last five years, NDTV Good Times has won several programming awards at the Indian Television Academy Awards, the Indian Telly Awards and The World Media Festival for key shows and interstitials like Highway on My Plate, No Big Deal and Making of The Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) awards for two consecutive years, NDTV Good Times is also the market leader in food and travel programming with a strong Indian connect.

Beamed directly across international markets such as the US, Singapore, Sri Lanka, Mauritius and Maldives, the channel is present across all major analogue cable markets and all six DTH platforms in India.

NDTV Good Times will air award winning shows like ‘No Big Deal’ (Best Travel Show at Indian Television Academy Awards 2009), ‘Highway on My Plate’ (Best Travel Show at Indian Telly Awards 2008, Best Celebrity Cookbook Award at Gourmand World Cookbook Awards, Best Use of Sponsorship (Silver) at Goafest 2012 Media Abby's for show integration with Google mobile services), ‘Royal Reservation’ (Best Travel Show at Indian Telly Awards 2010), ‘I’m Too Sexy For My Shoes’ (Best Lifestyle & Fashion Show at Indian Telly Awards 2010), ‘Chakh Le India’ (Best Cookery Show at Indian Telly Awards 2010), ‘Band Baajaa Bride’ (Best Lifestyle & Fashion Show at Indian Television Academy Awards 2011 & Indian Telly Awards 2011), ‘10 Things to do before you say bye’ (Best Travel Show at Indian Television Academy Awards 2010 & 2011, Outstanding Broadcast Feature at Visit Britain Media Awards 2011 (apmea) among others today, September 7.


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