The activation will be held across eight cities in the country in a lead-up to the F1 Grand Prix
BestMediaInfo Bureau | Delhi | September 18, 2012
For the second year in a row, Hansa Events & Activation has been chosen by Vodafone to showcase the Vodafone McLaren Mercedes teamâs F1 car across eight cities in India. This is part of Vodafoneâs promotion in a lead-up to the F1 Grand Prix in New Delhi.
Sujit Kote, GM, Hansa Events & Activation, Mumbai, said, âThe show car activity was a tremendous success last year due to which we have been chosen to handle this again this year. Besides Ahmedabad, Pune, Bengaluru and Chennai, the activity will also be done in Hyderabad, New Delhi, Kolkata and Bhopal. Over 300,000 consumers have already participated and are part of the social media buzz thatâs been built around this.â
Always known to introduce innovation, Hansa Events & Activation has included a car simulator that allows fans at the airport and malls in Mumbai to experience racing in a Vodafone McLaren Mercedes car on racing tracks across the world.
Hansa Events & Activation is part of the RK Swamy Hansa Group that serves over 250 leading companies in India and the USA. The group comprises RK Swamy BBDO, RK Swamy Media Group, Hansa Research, Hansa Medical Communication, Hansa Retail ID, Hansa Consulting, Hansa InfoSource, Hansa Public Relations and Hansa Marketing Services USA.