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GEC Watch: Balika Vadhu steals the show; ‘The Dirty Picture’ fails on TV

Star Plus holds four positions while Colors acquires three spots among top 10 shows; Sony, Zee TV and SAB TV secure one position each

BestMediaInfo Bureau | Delhi | September 6, 2012

Based on data sourced from TAM subscribers for Week 35 of TAM 2012 (August 26 – September 1), the highlight of the week was Colors’ flagship fiction Balika Vadhu that attracted more eyeballs and recorded an average TVR of 5.1 for original episodes and overall 5.5 TVR. The special episode of the show on August 30 garnered 6.4 TVR which was the highest for any show this week.

Among weekday shows, Star Plus held four positions while Colors stood second acquiring three spots among the top 10 shows. Sony Entertainment Television, Zee TV and SAB TV secured one position each.

Among weekend programming, there was an interesting trend where viewers rejected the world TV premiere of blockbuster movie ‘The Dirty Picture’. The movie failed to attract eyeballs and recorded average ratings. Zee TV’s DID Superkids topped the weekend chart for the second week in a row.

Weekday shows

Diya Aur Baati Hum on Star Plus topped the weekday programming despite a sharp fall in its ratings this week. The show recorded an average rating of 5.6 TVR (last week 6.7).

Colors’ Balika Vadhu continued to add more eyeballs and remained the second-most watched show. Its special episode on August 30 was the highest rated show of the week with 6.4 TVR. Balika Vadhu recorded an average TVR of 5.1 for original episodes and overall 5.5 TVR (last week 4.8).

Star Plus’ fiction show Saathiya held on to the No. 3 position this week. The show maintained an average TVR of 3.7 (last week 3.7).

Yeh Rishta Kya Kehlata Hai on Star Plus also stayed firm at No. 4 with an average rating of 3.5 TVR (last week 3.6).

Sony’s flagship fiction show Bade Achche Lagte Hain climbed one position to No. 5 with an average of 3.4 TVR (last week 3.3).

SAB TV’s Taarak Mehta also climbed one position to No. 6 with an average TVR of 3.3 for the week 35 (last week 3.2).

Colors’ Sasural Simar Ka slipped two positions to No. 7, recording an average TVR of 3.1 (last week 3.5).

Zee TV’s Pavitra Rishta again entered the top 10 club at No. 8 with an average TVR of 3.0.

Ek Hazaron Mein Meri Behna Hai on Star Plus slipped to No. 9 averaging 2.9 TVR (last week 3.1).

At No. 10, Colors’ Uttaran averaged at 2.8 TVR this week (last week 2.8).

Weekend toppers

Among weekend programming, this week the world TV premiere of ‘The Dirty Picture’ failed to impress viewers and recorded average ratings. It recorded 2.2 TVR at 12 PM and 2.5 TVR at 8.30 PM on Sunday, August 26, 2012.

DID Superkids on Zee TV remained the chart topper and recorded an average TVR of 4.4 in Week 35.

Sony’s CID has recorded an average TVR of 3.6 (last week 3.5).

Sony’s other crime show, Crime Patrol, fetched 3.5 TVR this week (last week 3.9).

Zee TV’s Fear Files has averaged at 2.9 TVR this week (last week 3.0).

Colors’ celebrity dance reality show, Jhalak Dikhhla Ja, recorded an average of 2.8 TVR this week (last week4.3).

The grand finale of Indian Idol on Sony garnered 2.7 TVR (last week average 2.1).

Star Plus’ crime fiction Arjun has fetched average ratings of 1.9 TVR (last week 1.7).

Zee TV’s Ramayan could not hold on to viewers this week too and lost further ratings. The mythological series recorded 1.3 TVR for the episode on August 27, 2012 at 11 am (last week 1.8).

(The data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets.)

(Also read: GEC Watch: Colors holds on to No. 2 slot on the back of fiction shows)


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