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Ex-Cheil COO Alok Agrawal set to join Senior Management team of Zee News Ltd

Set to formally join next month, he will be based in Delhi

BestMediaInfo Bureau | Delhi | September 22, 2012

Alok Agrawal

Former COO of Cheil Worldwide SW Asia, Alok Agrawal, is joining the Senior Management team at Zee News Ltd. He would be based in Delhi. Highly-placed sources in the industry have confirmed this development to BestMediaInfo.com. However, Agrawal’s designation and reporting structure could not be confirmed at the time of filing this report.

It may be recalled that Agrawal had put in his papers at Cheil last month after an association of about four years, having joined the agency in 2008.

It is also learnt reliably that Agrawal has already begun interactions with departmental heads in Zee News even though he is slated to formally join his new assignment sometime in early October.

Agrawal had moved to Cheil from Bates 141 where he was Executive Vice-President heading North India. He handled brands such as General Motors, LML, Glaxo SmithKline, Sony, The Times of India, Usha, DLF Real Estate, Radico Khaitan Liqour, Nokia, Dabur, Emaar MGF, Business World, Unicef, Yamaha, Indiatimes.com, and Hitachi.

An IIT Kanpur (Aeronautical Engineering) and IIM Bangalore alumnus, Agrawal came to advertising in 1993 when he joined Trikaya Grey in Bangalore as Account Manager. He rose to become Account Director when he left Trikaya in 1997 to join Euro RSCG Delhi as Group Account Director.

In 1998 he moved to Grey Advertising, Delhi as VP & Head of Client Servicing. He handled brands such as Hyundai, Samsung, Glaxo Smithkline, General Motors, Dominos, BSNL, India Today Group, Hindustan Times, Aviva Life Insurance, Ranbaxy, Carrier Aircon and Haier. In 2003 he moved to Bates 141.

Also read: Alok Agrawal calls it a day at Cheil as COO, SW Asia


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