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Digitas India launches its integrated e-commerce service ‘Romance to ROI’

The service includes visual presentation, reviews, ratings, social connects and demonstrations

BestMediaInfo Bureau | Delhi | September 7, 2012

Digitas, the world’s leading digital marketing agency announced the launch of its integrated e-commerce offering in India. The agency has introduced an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the Internet.

This ecommerce solution has a vast selection of technology capabilities; it can be used to build every store conceivable, from a small boutique to an entire online mall. Digitas' offering not only builds your online store but helps you achieve your desired ROI by ensuring traffic and motivation to buy by romancing the customer throughout the consumer’s online journey.

Kanika Mathur – President, Digitas India said, “We romance the customer using insights, visual presentation and technology to give them a unique experience leading to enhanced ROI and business results”.

Digitas’ integrated offering helps Romance the product or service by presenting it in an interesting and exciting way. This includes visual presentation, reviews, ratings, social connects and demonstrations. In other words they ensure that customers can be moved from researching to shopping mode.

Digitas will help build a great e-commerce site for you as well as easily customize and integrate with your current systems. This includes - real time inventory updates from multiple warehouses, contact center system, multi dimension coupon system, multi mode payment gateway with cash on delivery / EMI Options, a 360 degree e-commerce eco-system, chat & banner management and a recommendation engine.

All actions will ensure you generate revenues and ROI from your great e-commerce site – Digitas partners closely with brands to jointly define and arrive at a ROI on marketing spends.  They use insights based on data, to plan an optimal media mix. This helps their clients in defining their target group without worrying about which channels to use. Digitas uses SEO, SEM, Display and Mobile combined with a layer of remarketing for precision targeting.

Elated with the new offering Vincent Digonnet – President, APAC Digitas, said - “Digitas’ experience in eCommerce includes building and managing several commerce strategies for clients across APAC including China and India. Our e-commerce experience allows us to quickly, get your e-store ready-sometimes in as less as 4-6 weeks. But ours is not just a technology offering or a DIY template which many tech companies offer. We truly believe that to make any brands e-commerce strategy successful, you need to ensure that people visit and buy from your e-store. The difference that Digitas commerce brings to the table is that we put a marketing lens on our technology engine and move from just ‘product listing’ to ‘romancing the product’!”

 “Our engine can be customized and personalized completely, helping brands take the leap from soft marketing to driving sales” he further added.

 Vivek Ballabh, who is leading this initiative on behalf of Digitas India, said “So far we have focused on surrogates for ROI such as clicks, impressions and leads; now, we have the opportunity to actually complete the consumer journey”

 The Indian eCommerce market in India will reach $ 1.6 billion in 2012 and is expected to grow five-fold, reaching $ 8.8 billion by 2016 (Forrester). Today, the space is attracting many new players who want a share of the pie.

On Digitas’ technology capabilities, Sidharth Dhanda Head of Technology Digitas India said, “We have the capability to work on both open source ecommerce systems such as Magento as well as on technologies such as .Net. Our platform can easily integrate with legacy systems for support & fulfillment processes.  Our “Romance to ROI model is demonstrated online though our chocolate factory demo”

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