DDB Health & Lifestyle wins creative mandate for Wockhardt

The agency caters to the emerging communication needs of the healthcare industry

BestMediaInfo Bureau | Delhi | September 5, 2012

Following a multi-agency pitch, DDB Health & Lifestyle has won the creative mandate for Wockhardt, a global pharmaceutical and biotechnology organisation, with focus on multi-disciplinary research and high technology manufacturing, providing quality medicines for a healthier world.

The corporate social responsibility (CSR) activities at Wockhardt are carried forward through a dedicated unit, Wockhardt Foundation. Wockhardt Hospitals, a chain of super speciality hospitals in India, is aligned with partners Harvard Medical International, USA, providing world-class hospital care.

Commenting on handing the creative mandate to DDB Health & Lifestyle, Wockhardt's Founder Chairman & Group CEO, Dr Habil Korakiwala, said, “We had conceptualised our communication to showcase the dramatic turnaround of our company's results. We are happy with the outcome.”

On winning the account, Soumitra Sen, President, DDB Health & Lifestyle, said, “It's truly an honour and privilege to partner with Wockhardt and work closely with Dr Habil Khorakiwala, who is an industry stalwart. It's like a dream come true for us.”

DDB Health & Lifestyle, a specialised practice within the DDB Mudra Group, caters to the emerging communication needs of the healthcare industry. Marrying in-depth understanding of the healthcare business with refreshing consumer, doctor and channel insights, it is uniquely positioned to address the communication requirements of the health and lifestyle space.

The agency's clients include J&J Medical, E Merck, MSD, Novartis, Dr Reddy's Laboratories, Cipla, Wrigley's, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, Unicef, Population Services International (PSI) and John Hopkins Bloomberg School of Social Medicine.

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