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BIG CBS Networks unleashes high-decibel campaign for The X Factor

Besides using multiple media and cross-promotions, it has also launched ‘Xport to LA’ contest across social platforms which takes lucky winners to the sets of The X Factor in Los Angeles

BestMediaInfo Bureau | Delhi | September 19, 2012

Big CBS Networks is all set to take the mania surrounding television’s much-awaited singing reality show, The X Factor, to a new level with a high-decibel campaign that promises to attract the eyeballs and keep viewers tuned in. Ensuring audiences are connected across multiple platforms, the channel’s campaign reaches viewers across television, radio, out of home, on ground, digital, cinema and print. With the show being aired concurrent with the US telecast, Indian viewers can watch the latest episodes of their favorite singing reality show, The X Factor, every Friday and Saturday at 10PM only on the BIG CBS Network.

With the objective of enhancing consumer engagement, the network has launched the ‘Xport to LA’ contest, which as the name suggests will enable lucky fans to win a trip to Los Angeles to be on the sets The X Factor. The contest will run across the Facebook page of Big CBS Prime, Love and Spark. The contest will be implemented through a specially designed application that will allow fans to experience different stages of The X Factor. Be it becoming a judge, or being judged on their own X factor, participating in quizzes based on the show or motivating their friends to vote for them, the contest will ensure consumer engagement through its multiple phases across the six key metros – Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Chennai. The contest will run till the end of October, where the winners get a trip to LA to watch Britney Spears, Demi Lovato, Simon Cowell and LA Reid in action. The link to the app is: https://www.facebook.com/bigcbsprime/app_205521576149308

The network is also executing a comprehensive multi-media marketing campaign which will include television, radio, OOH, cinema, digital, on-ground, print and other relevant touch-points. The outdoor campaign covers prime locations in Mumbai, Delhi, Bangalore and Kolkata. Crossword facades at relevant locations have been taken to amplify the campaign and reach the English-speaking SEC A audience.

Big CBS Networks has also tied up with Barista wherein the coffee chain will show The X Factor on their television screens along with branding at their outlets. Further, Radio Indigo in Bangalore and Radio One in Mumbai and Delhi will add further muscle to the promotions being carried out across 92.7 BIG FM stations across the six metros. In case of multiplexes, key PVR cinemas across Mumbai, Delhi and Bangalore are being utilised for on-air as well as off-air branding.

Big CBS Networks is currently airing the second season of The X Factor every Friday and Saturday at 10 PM in India along with the US telecast. The show is being judged by singing sensations Britney Spears and Demi Lovato along with Simon Cowell and LA Reid.


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