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bates India appoints Sourabh Mishra as Planning Head

He is moving from Saatchi & Saatchi India where he is currently Chief Strategy Officer

BestMediaInfo Bureau | Delhi | September 11, 2012

Sourabh Mishra

bates India has appointed Sourabh Mishra as the agency’s National Planning Head and Group Chief Strategy Officer. A seasoned planner with two decades of experience, Mishra will join bates from Saatchi & Saatchi India where he is currently Chief Strategy Officer. He will commence his new role in October 2012.

Based in Mumbai, Mishra will lead strategic planning and brand management at bates across its offices in India. His mandate includes strongly integrating media and discipline neutral solutions into bates’ core planning process and practices.

Sanjay Thapar

Commenting on his appointment, Sanjay Thapar, Chief Executive Officer, bates India, said, “We are excited to welcome Sourabh within the bates fold and have him as part of the leadership team. Sourabh’s strategic planning abilities, knack to get under the skin of brands combined with his incisive consumer insights are second to none and will play a critical role in delivering solutions to clients that will take their campaigns to the next level. We have great confidence in his abilities and are privileged to have recruited someone of his calibre into the business.”

Mishra said, “I am very excited to be a part of bates in the current juncture of its journey. bates’ holistic solutions driven approach and the ‘changengage’ philosophy represent an opportunity to create solutions for today’s fast changing times driven by engagement ideas that provoke conversations among brands and customers”.

In a career spanning two decades, Mishra has experience of working with both advertising agencies and client organisations. He has headed the strategy planning function in agencies since 2004, starting his career with Contract Advertising where he spent almost seven years. He later worked at BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital and TBWA India. At Everest, he played a crucial role in spearheading the planning function and subsequently rebranding the agency.

Mishra has worked with a diverse category of brands that include FMCG, automobiles, healthcare, financial services, travel, telecom and technology. He has worked on the brand strategy for several multinational and Indian clients, including General Mills, Cadbury, Coca-Cola India, Skoda Auto, Mahindra Renault, TVS, ITC Foods, India First Life Insurance, Bajaj Allianz, Angel Broking, Reliance Capital, Kotak Mahindra Bank, Novartis, Dabur, Ayurvedic Concepts (Himalaya), Cox & Kings, BPL, MTS, Reliance Communications, Tata Telecom, IBM, SAP, Lenovo, Polaris and Oracle.

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