The integrated film was shot at studios in Mumbai acknowledging the journey of Aaj Tak over the years; watch the TVC here
BestMediaInfo Bureau | Delhi | September 13, 2012
Ranbir Kapoor, the lead actor in upcoming film 'Barfi', shot an exclusive promo for India’s leading news channel Aaj Tak. The integrated film was shot at studios in Mumbai acknowledging the journey of Aaj Tak over the years. This promo is testimony to the channel’s constant innovation and growth story and Ranbir’s gratitude to the Country’s No 1 news channel for last 11 years.
The film that incorporates cutting edge technology captures some of the biggest events in recent times and Ranbir Kapoor is juxtaposed in the frames of the historic moment in politics, sports and entertainment in his Brafi! avatar. Some of the moments includes Anna Hazare’s movement, India winning the Cricket World Cup, A.R. Rahman receiving the Oscar, F1 race in India, Commonwealth Games, Atal Bihari Vajpayee meeting Musharaf and the Royal wedding of Prince Williams. A humorous, sweet and out of box idea that shall connect with the viewers across television and social media.
Ashish Bagga, CEO – India Today Group said, “We are grateful to Barfi! and Ranbir Kapoor in particular for this gesture, this promo is as sweet as Barfi!. Aaj Tak is the most preferred news channel in the country and such a tribute from a superstar gives us a renewed energy to carry forward the legacy of being the No. 1.”
To add some more buzz to this, Oye! 104.8 FM Sabse Filmi is doing an on-air contest backed on facebook that will give listeners an opportunity to enact the role of Ranbir Kapoor in the Aaj Tak Barfi news walk through.
Barfi! is a romantic comedy film directed by Anurag Basu. The film stars Ranbir Kapoor, Priyanka Chopra and Ileana D'Cruz in lead roles. The film is releasing on 14 September 2012.