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ZEE Cinema partners with Ethnic Channels Group in Canada

The deal provides Ethnic Channels Group the rights to distribute Zee Cinema on Cable and Satellite platforms

BestMediaInfo Bureau | Delhi | August 8, 2012

ZEE Americas has recently entered into a long-term distribution agreement with Ethnic Channels Group for ZEE Cinema in Canada. The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms.

Suresh Bala, CEO, ZEE Americas said, “This is exciting for us in that for the first time ever we are able to focus our marketing and unlock the strength of the ZEE Cinema brand in Canada.  Ethnic Channels Group is an expert at marketing to ethnic audiences and expects to grow our distribution and our subscription base significantly. Currently ZEE Cinema is only available as a linear service, but we expect to work out the details of mobile distribution in the not so distant future.”

ZEE Cinema is ZEE’s top rated Bollywood Entertainment channel. Its library features over 5000 hours of movies! ZEE Cinema brings viewers top movies including classics and fresh new releases! Viewers can watch their favorite movies such as Agneepath, Agent Vinod, Don 2, Desi Boyz, Barfee etc. along with all time hits such as Taare Zameen Par, Rock On, Jab We Met and classics such as Awara, Sholay, Bobby and Padosan among others!

“We are delighted to partner with the ZEE TV Group for the launch of ZEE Cinema in Canada. Bollywood today is a global, phenomenon and ZEE Cinema is its biggest custodian” said Slava Levin, Co-Founder and CEO of Ethnic Channels Group.

Added Hari Srinivas, President Ethnic Channels Group, “Ethnic Channels Group Believes in the brand equity of its content partners, and it will be our primary objective to increase this for ZEE Cinema in Canada.”


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