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Tata DOCOMO builds one of the World’s largest Signage

Creates a new global landmark on the hills of iconic Mumbai-Pune Expressway

BestMediaInfo Bureau | Delhi | August 14, 2012

Tata DOCOMO created history - achieving a unique feat of creating world’s largest signage displaying the company’s logo. This magnanimous structure is constructed on a hill-side of the Pune – Mumbai Express-way, at the start of the Western Ghats near Khopoli village.

This spectacular structure of Tata DOCOMO logo is one of the biggest signage in the world having a built up area of 30,000 square feet (125 feet high and 234 feet wide)

It is visible through naked eye from a distance of 3.5 KM from all the angels. It took 64,800 man-hours, 60 people working in shifts for 12 hours every day over a period of 90 days to build this mammoth structure. The hugeness of the structure can be anticipated by the fact that it was constructed with approximately 120 tons of steel and it took 400 liters of paint to colour structure this Tata DOCOMO logo.

Analogy with examples to better understand the magnanimity of this structure; A banquet hall comfortably accommodating 1500 people or almost half the area of a football field or 10 lawn tennis courts or 50 cricket pitches or park 75-80 city buses in a grid format or a parking of 375 cars.

Globally there are other very popular landmarks, like the famous Hollywood Hill Signage in California, which for years remained one of the biggest and prominent Hill Signage of the world. This Hollywood signage is 45 feet tall and 350 feet wide and has almost attained cult stature. The “Paddy Power” advert, a free-standing advertising board with 13,500 sq ft area in Gloucestershire, England is the world’s biggest signage; 50 feet high and 270 feet wide, has been constructed on Cleeve Hill overlooking Cheltenham Racecourse.

The signage is poised to become a major landmark on the Western Ghats of India.

Reference: All facts from Google research: Average Values compared

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Comments (1)
  • Jagdish- 8 years ago

    ha ha ha :) if i was the one behind it, as a marketing manager, i would be shitting bricks! how much money has been wasted in putting this up?! what is going to be the return on investment for such a huge hoarding?!?