In an industry dominated by the standard woman-in-a-bathroom situation to showcase the product, this TVC brings alive the product in a different way altogether
BestMediaInfo Bureau | Delhi | August 23, 2012
Breakage, destruction and complete wreckage of a perfect house is what Leo Burnett has used to break free from the clutter for launching Kohler’s latest, the Vibrant collection. In an industry dominated by the standard woman-in-a-bathroom situation to showcase the product, this TVC brings alive the product in a different way altogether.
Created by Leo Burnet’s Executive Creative Director- Sainath Saraban, the TVC shows a young couple destroying their entire house after seeing this new range of Kohler products. Why? So they can build a house that would be as beautiful as their new bathroom.
With the launch of this new collection Kohler adds to its existing portfolio, of world class products, an offering of three new exquisite finishes other than the normal chrome finish. Add to this the finish’s scratch and tarnish resistant properties and Kohler’s bold designs, what we have is a truly stunning, awe-inspiring range.
‘This time we just thought we’d go a little wilder. Kohler had come up with these really cool finishes in Gold making the products look awesome. So the idea was pretty simple, when you see the rest of the house, it pales in comparison with these products. Hence, the couple breaking down their house’, says Sai, pleased at that the outcome of the film.
Jasjeet Kaur, DGM - Marketing says, ‘We’re very excited to bring Vibrant to the Indian market. It’s a great product manufactured using superior technology and looks absolutely stunning, and what’s more the finish lasts a very long time. We’ve had a very successful launch and this collection is going to be our main focus this year. We’ve launched Vibrant in three finishes in Gold but we’ll be coming up with other finishes over the course of time.’
With the use of hi-speed cameras, the TVC features excellent shots of playful destruction, all in slow motion, and sure lives up to the product promise.
Sainath Saraban- Executive Creative Director
Kaushik Datta, Nikhil Pandey – Creative Directors
Manmeet Singh - Copywriter
Pallav Medhi - Art Director
Client Servicing Team
Shreekant Srinivasan – Business Head
Manav Rai Ahuja – Brand Services Director
Dipendra Rai, Anoor Pandey – Brand Associates
Production House: Cutting Edge Pictures
Jon Gwyther- Director
Billoo Sandhu – Producer
Vandana Singh & Urshila Purohit – Associate Producers
Kohler India Corp. Pvt. Ltd.
Jasjeet Kaur – Deputy General Manager - Marketing
Ananya Chatterjee – Asst. Manager - Marketing Communication