GEC Watch: Star Plus is back at the top; Colors comes in at No. 2
Zee TV which had topped the genre last week has slipped to No. 3 in Week 34 of TAM 2012
BestMediaInfo Bureau | Delhi | August 29, 2012
Star Plus is back in its No. 1 position in Week 34 (August 19 - Aug 25) of TAM 2012, according to data sourced from TAM subscribers. Zee TV, last week's topper, has slipped to No. 3 this week. Riding high on fiction and non-fiction programming, Colors has taken the No. 2 seat and the channel is within a striking distance of just 7 points from Star Plus.
Backed by its strong fiction line-up, Star Plus has reclaimed the top position with 265 GRPs this week (last week 255).
For Colors, both fiction and non-fiction shows have worked well this week. The channel remained the second-most watched Hindi GEC this week with 258 GRPs (last week 238).
By losing 46 points, Zee TV has slipped to No. 3 position. It recorded 237 GRPs this week (last week 283).
Sony Entertainment Television continues to be at No. 4 with 211 GRPs this week (last week 214).
SAB TV has marched ahead Life OK with a margin of 1 point. The channel has recorded 126 GRPs this week (last week 133).
Life OK has recorded 125 GRPs (last week 135).
Sahara One has fetched 37 GRPs (last week 35).
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