Fever 104 FM launches Bal Gopal with Smriti Irani

Ropes in ITC Mangaldeep as the presenting sponsor and Raindrops Basmati Rice as the associate sponsor

BestMediaInfo Bureau | Delhi | August 20, 2012

Fever 104 FM, the station that has been redefining radio listening since inception, is all set to do it again. After the grand success of Radio drama's like Ramayana, Gandhi and Bose the station is back with another great epic – 'Bal Gopal'. Smriti Zubin Irani, veteran TV actress and politician will be narrating the whole series in her own style.

Fever 104 FM has put together the story of lord Krishna from his childhood days, his pranks and the innocence he reflected as a child. The series of Bal Gopal will capture why the Vishnu avatar came into existence and will portray various aspects of his personality including his role as brother, son, friend and most popular Radha's lover.

Listeners will get to hear a lot of music and like cinema Bal Gopal has many situational songs which have been created especially for this series. The songs have been sung by popular names like Meenal Jain and Bhavya Pandit. Bal Gopal will give listeners an experience of audio animation and complete theatre of mind.

Commenting on the innovation, Harshad Jain – Business Head, Radio and Entertainment HT media said, “We have always believed in offering differentiated product to our listeners and Bal Gopal is an attempt to introduce our culture to the current generation and has been done is a very youthful & contemporary manner. We have seensimilar content on TV but this is the 1^st time it is being taken on the Radio platform. Packaged with modern sound, simple language and a popular celebrity association, the series is such that everyone, from a grandson to grandfather, will be able to relate to it”.

The Sutra Dhar, Smriti Zubin Irani added, “It is wonderful that Fever 104 FM has taken the initiative to narrate the childhood story of Lord Krishna through a convenient yet powerful medium – radio.  Tales of Krishna are popularly associated with boy child, but through this series we wanted to give equal importance & respect to girl child, which I am happy, is reflected through various episodes. Another reason that attaches me closely to the content is the fact of being a mother, which helped me relate to it even more. It has truly been a challenging experience to communicate the emotions and create a real life audio environment for radio listeners. Bal Gopal is also my first radio debut and I am very excited about it”.

BalGopal is a 2 month long series and the first episode will go on air on August 20, 2012. The episodes will be aired every weekday Monday-Friday, 7:00 AM. Listeners can tune into Fever 104 FM Mumbai, Delhi and Kolkata to hear the content.

ITC Mangaldeep is the presenting sponsor and Raindrops Basmati Rice is the associate sponsor for Bal Gopal.

Commenting on the association, Thyagarajan, Marketing Head ITC Mangaldeep adds, “ITC Mangaldeep puja agarbatti is very proud to be associated with Fever Bal Gopal Radio drama. Lord Krishna happens to be a popular and largely celebrated god in India. We believe that young generation of India would appreciate this initiative and enjoy listening to it”.

Vipin Sharma, Vice President Operations REI Agro commented, “Rice has been associated with all auspicious moments and traditions in India from generations now.Lord Krishna is known for his innocence and his childhood phase reflects immense traditional values which is synonymous to the purity of Raindrop basmati rice and reflects our brand values. We are very happy to be associated with the property and hoping it to be a great success”.

Info@BestMediaInfo.com

Info@BestMediaInfo.com