Embassy of Ireland appoints Carat as Media AoR

The India office of Tourism Ireland has planned a series of innovative campaigns in 2012 to increase awareness about Ireland as a tourism, business and educational destination

BestMediaInfo Bureau | Delhi | August 23, 2012

The Embassy of Ireland has roped in Carat Media Services to handle the media duties for promoting Ireland as a tourist, business and educational destination. The business will be handled out of Carat's Mumbai office.

The island of Ireland (which includes both the Republic of Ireland and Northern Ireland) receives 8 million visitors each year, with approximately 5 million of those coming from Great Britain. With ease of visa process to visit Ireland, the India office of Tourism Ireland has planned out a series of interesting innovative promotional campaigns in 2012 to increase awareness about Ireland in India to promote tourism, attract entrepreneurs and attract students.

Considering that cricket in India has a huge fan following and Ireland being one of the teams participating in the ICC Twenty20 World Cup and the popularity of power hitter Kevin O'Brien, Tourism Ireland is looking forward to leverage the season of cricket.

Himanka Das, Senior Vice-President, who heads the west operations of Carat India, said, “We are delighted to extend our partnership with the Embassy of Ireland and look forward to creating a stronger audience pull for Ireland as a tourist destination and also to promote business and education through holistic solutions that are media neutral.”

Commenting on this appointment, Feilim McLaughlin, Ambassador of Ireland to India, said, “We are impressed by the strategic thinking demonstrated by Carat Media's recommendation on differential solutions for the challenging objectives we have targeted.”

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