The show is slated to be launched during the festive quarter. Winner to host her own show on the channel
BestMediaInfo Bureau | Delhi | August 30, 2012
BIG CBS Spark Punjabi, the regional general entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region is leaving no stones unturned in strengthening its standing and appeal amongst the local populace. With its programming mix, tailored for the heartland and ranging daily sitcoms, reality shows, music, international reality shows dubbed in Punjabi and weekend blockbuster movies, the Channel is already a leading channel in the region. As another programming innovation, the Channel is now launching a brand new reality VJ hunt titled â€˜Mutiyar Punjab Diâ€™. The winner of the show will walk the talk by exclusively hosting her own show on BIG CBS Spark Punjabi. The show which is scheduled to launch during the festive quarter will reach a very plum audience base, making it an extremely appropriate platform for marketers to ride on.
Ensuring the best talent comes to the fore, and from each corner of the talent-rich region, the reality show will spread across the 6 key markets of the Northern region - Chandigarh, Patiala, Jalandhar, Ludhiana, Amritsar and Jammu. A 24 episode series which will last 6 weeks, Mutiyar Punjab Di has a matrix with comprises of several activities and interactive games which the contestants will have to go through, and on the basis of the results of the various levels, participants will be shortlisted. Each city will see its top 3 contestants, who will then move on to the grand finale to compete for the title of Mutiyar Punjab Di, which will be judged by an esteemed panel of judges comprising of famous celebrities and big-wigs of social organizations and the business world.