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MPG MC Singapore wins global media business of Temasek

The agency won the business after a closed-door pitch with incumbent OMD

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MPG MC Singapore wins global media business of Temasek

The agency won the business after a closed-door pitch with incumbent OMD

BestMediaInfo Bureau | Delhi | July 13, 2012

publive-imageMPG Media Contacts Singapore, the flagship brand of Havas Media, has won the global media planning and buying duties of investment company Temasek Holdings. The agency won the business after a closed-door pitch with incumbent OMD.

MPG Media Contacts currently handles the regional media business of one of Temasek's portfolio companies in Singapore – DBS Bank.  The agency's experience on DBS business in particular and financial category in general played an important role in the win.

Melvin Lim, CEO of Havas Media Singapore, said, "We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek's marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”

Melvin attributed the win to a team which understands the media consumption from the person-on-the-street up to the upper strata captains of industries.  “We demonstrated our ability to apply our strategies to good effect for Temasek."

Incorporated in 1974 and based in Singapore Temasek is supported by 11 affiliates and offices in Asia and Latin America and owns a S$198 billion portfolio as of March 2012, concentrated principally in Singapore, Asia and growth markets.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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