Mogae ropes in Rajendra Gupta as Chief Value Officer

He moves from Reliance Communications, and had played a key role in launching brand Airtel when he was with Rediffusion DY&R

BestMediaInfo Bureau | Delhi | July 4, 2012

Rajendra Gupta has joined Mogae Media as Chief Value Officer. He comes from Reliance Communications. Gupta will be based at Mogae's Gurgaon headquarters.

Gupta started his career with Dunlop where he worked across different geographies. He then spent a few years at Wipro in their Lighting Division. In 1994 he moved to advertising with Rediffusion DY&R as National Head of Business Development.

His first big win at Team Rediff was a small company that had won a licence to launch cellular services in Delhi. The company was none other than Bharti. Brand Airtel was soon born. Rediff seconded Gupta to Bharti for a year to help with the new brand launch. “Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater,” said Gupta.

Gupta stayed at Rediffusion DY&R till 2001, helping win businesses as diverse as Atlas Cycles, Singer, BPL, HFCL, BPL Mobile, Sony Ericsson, LIC, Tata Tea, to name a few.

He then moved to Reliance Communications and spent the last 10 years there in a broad variety of functions. “Moving to Mogae is like homecoming. I have worked with Sandeep Goyal for many years and his new venture really excited me,” said Gupta.

“Guptaji (as he is popularly called) is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” commented Tanya Goyal, Director, Mogae Media. “We look forward to Guptaji carving out a new business by creating customer value and delight through options on hi-value brands.”

Mogae Media is the sole and exclusive partner of Airtel, India's largest telecom company, for monetisation of all its mAdvertising assets, including mCouponing and mCommerce. Mogae Media was launched by Sandeep Goyal, former JV partner of Dentsu India, in October 2011.

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