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InMobi to monetize Cricbuzz on mobile devices

InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India

BestMediaInfo Bureau | Delhi | July 18, 2012

InMobi and Cricbuzz have announced an exclusive partnership for bringing mobile ads to consumers on Cricbuzz’s mobile site and applications Indian market.

Under the terms of the partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Advertisers that want to advertise on Cricbuzz’s mobile application on these platforms will now engage with InMobi.

InMobi delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization.

Cricbuzz, founded in 2004, has grown over the years to become the most visited digital cricket destination for an aggregated web and mobile user-base. With a presence across multiple digital platforms, Cricbuzz attracts over 17 million monthly unique visitors on its web and mobile properties.This partnership is for all ad monetization, and on all their properties – mobile web and apps on phones and tablets.

“Since inception we have focused on making cricket information available on mobile devices of varying capabilities and were the first to launch a WAP enabled version as early as 2005. Over the last two years, we have built applications for several mobile platforms and are continually improving them. Several of these applications are top applications in their category with best-in-class user experience. We believe that user growth on mobile shall far outpace the growth on web in the years to come and are committed to providing a superior experience to users with more features and more content,” said Pankaj Chhaparwal, Founder and Managing Director at Cricbuzz. “We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice. Given the kind of systems and talent that InMobi has at its disposal, we are extremely optimistic that this is an engagement which is going to be a win-win one for both the parties.”

Sandeep Deshpande, Country GM - India at InMobi said, “This exclusive agreement with Cricbuzz reinforces InMobi’s leadership position in the Indian market. Cricbuzz’s mobile properties on all platforms have been immensely popular in India and abroad. We believe in their strong product capabilities and their vision for building the best cricket destination in the world. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”

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