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Httpool launches Ad Platform in India

It is a self-serving online and mobile advertising platform, and provides publishers a free ad managing solution

BestMediaInfo Bureau | Delhi | July 2, 2012

AdPlatform, a self-serving online and mobile advertising platform, provides publishers a free ad managing solution, and an exchange and an optimisation system. By combining the broadest range of advertising formats, targeting options and pricing models from its proprietary and partner ad networks and ad exchanges, AdPlatform maximises the potential of mobile and secondary online inventory of its local and international publishers.

Aljosa Jenko, Founder and CEO, Httpool Group, said, “India is one of the most important markets for Httpool, and we are committed to introducing the most advanced online and mobile solutions, best practices and international expertise across emerging markets.”

Sunny Nagpal, Partner and Managing Director, Httpool India, said, “In India, there has been a strong need for an integrated solution providing advertisers a possibility to effectively manage campaigns across multiple platforms and publishers to optimise their ad inventory across multiple platforms through a single point. AdPlatform is in the best position to fill the gap.”

Since its launch in India in 2011, Httpool has been consistently introducing innovative  online, mobile, search and social media advertising products, ranging from the award winning Rich Media Mobile solutions combining micro sites, expandables or touch sensitive banners across popular global and local applications and mobile sites to the very unique Luxury Hotel Advertising Platform providing advertisers the opportunity to reach the highly-desired demographic of upper market leisure and business travellers.

Besides its AdPlatform, Httpool will introduce Predictive Behavioral Targeting and Cross Exchange Management as well within 2012, informed Nagpal.

Httpool is one of the leading international online and mobile advertising providers with focus on emerging markets. Through its central London and 18 international offices, major positions in Central and Eastern Europe, regional presence in Asia and representation of leading online and mobile publishers, advertising networks, exchanges and world-class ad proprietary technologies, Httpool provides the broadest range of online and mobile advertising products and services on emerging markets from a single point.

Httpool has offices in Mumbai, Delhi and Bangalore. In the last few months, Httpool has successfully executed over 500 campaigns across online, mobile, search and social, partnering with agencies and supporting major brands, such as Airtel, Sony Ericsson, Nokia, Cadbury, Tourism Australia, USL, National Geographic, to name a few.

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