Havas Media appoints Naman Sharma to head Research and Analytics for Asia Pacific

He has 12 years of experience including the leadership roles with media agencies OMD and Carat

BestMediaInfo Bureau | Delhi | July 20, 2012

Havas Media Asia Pacific has announced the appointment Naman Sharma as the Head of Research and Analytics for Asia Pacific.

Sharma joins the agency with more than 12 years of experience in the communications industry, having worked in leadership roles with media agencies OMD and Carat. He was most recently with OMD West Africa, where he was heading Research and Strategy for West Africa.

Based out of Singapore, Sharma will lead research and analytics discipline at Havas Media and manage the deployment of the group's proprietary tools across APAC. Reporting in to SK Biswas, Chief Strategy Officer at Havas Media, Sharma will also be responsible for the roll out of Econometric Modelling function.

Starting his career with AC Nielsen, India in 2001, Sharma moved on to lead research function at Media Research Users Council. In 2004, he joined Prudential Insurance company and worked with PRU Lab & Marketing in a Market Insight role. During his tenure he worked on market forecasting projects using econometric modelling for insurance industry in UK.

Between 2005 to 2007 Sharma worked with Aegis Media, in a dual role of Head of Research and Analytics at Carat Media and as well as the head of SPI (Econometric Modelling arm of Aegis).

In addition to his experience in the media industry, he has been nominated to several technical committees of media measurement studies in India and West Africa.

Commenting on the appointment, SK Biswas said, “Research and analytics as a discipline is the cornerstone of an effective marketing strategy and we have been putting a lot of emphasis on the discipline to ensure the most efficient use of marketing dollars for our clients. We are extremely fortunate to have found someone of Sharma's calibre to join the team. He has extensive experience in primary market research with a specialisation in large syndicated media researches. I have no doubt that he will prove to be a major asset not only for us but for our existing and prospective clients as well.”

On his appointment Sharma said, “I am very excited by the opportunity to work with Havas Media. One of my key responsibilities is to lead seamless integration of group's proprietary tool DSS Suite across all markets in Asia. This is probably the most evolved, contemporary and comprehensive decision support system present in the world today and I am confident that they will help us deliver superior marketing ROI to our clients.”

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