FIPP calls publishers to send their innovation case studies

The deadline for outline case study submissions is September 1, 2012

BestMediaInfo Bureau | Delhi | July 5, 2012

As the magazine industry forges into the digital age, are you successfully innovating in some aspect of your business, from mobile and tablets to video, e-commerce, social media, mobile, paywalls, covers and more? Have you created a successful innovation that you'd like the world to know about?

FIPP is calling all innovators to put forward their case studies for the Innovations in Magazine Media 2013 World Report. The deadline for your outline case study submissions is September 1, 2012.

The Innovations editors from Innovation Media Consulting are looking for best examples of out-of-the-box, fresh, creative - and profitable - thinking. Publishers are required to send 100-150 words summarising their successful and innovative project (in case of more than one successful innovation, 100-150 words on each is desired). The summary should describe the innovation and its financial or circulation or traffic or other impacts. The innovations whose success cannot be proven in numbers will not be accepted.

The innovations should be in the areas mentioned below:

• Advertising
• Audience data use
• Augmented Reality
• Bespoke magazines
• Covers innovations
• Daily deals or other uses of coupons
• E-commerce
• E-singles
• Innovative and successful uses of Facebook and other social media platforms
• HTML5
• Long-form journalism
• Luxury titles
• Magazine apps (monetising them, using them to sell subscriptions, etc.)
• Mining your archives (Repurposing old content in e-books or e-singles)
• Mobile innovations
• Paywalls or other kinds of wall (registration wall, data wall, attention wall, etc.)
• Pinterest (how have you used it?)
• QR Codes or 2D tags
• Reverse publishing
• Social media marketing
• Tablet editions
• Video
• Watermarks
• YouTube

Info@BestMediaInfo.com

Info@BestMediaInfo.com